The new handbag group features clean geometric lines and modern iconography, while capturing a sense of colorful exuberance that nods to the brand’s core DNA
This Fall 2023, Kate Spade New York releases a new icon, the Dakota, a handbag group that celebrates the brand’s DNA and introduces a new visual identity into the assortment. Dakota blends both timeless and contemporary design elements, creating a tension that will captivate fashion enthusiasts worldwide.
With Dakota, Kate Spade New York unveils a new sculptured logo hardware – developed with an innovative design technique and inspired by the iconic architecture of New York City, home to the brand for 30 years. Dakota combines the brand’s commitment to quality craftsmanship with a fresh take on modern aesthetics. The hardware features stacked levels that add dimension and a subtle richness set within warm gold tones, creating an unexpected contrast. The most distinctive detail is the inlay of color which allows for an expression of vibrancy that is integral to the kate spade DNA.
“The Dakota handbag represents Kate Spade New York’s commitment to delivering products that exude timelessness yet fit in with the eclectic lifestyle of today’s woman. Our customer is a constant source of inspiration for us. She is a go-getter, who balances her appetite for new experiences with the regimen of life’s responsibilities,” said Jennifer Lyu, Kate Spade New York SVP and Head of Design of Leather Goods and Accessories. “Dakota’s secret power is that it reinforces our brand’s distinct point of view while injecting a level of newness that stands out. We wanted to create an assortment that would feel iconically Kate spade and appeal to a range of customers, both existing and new, who are looking to cultivate their personal style and narrate their own stories with our products.”
In kate spade new york’s 30th year, the introduction of Dakota complements existing brand codes such as kate spade green, along with recognizable design elements like geometric stripes and dots, which all come together to create a distinct visual handwriting for the brand.
Launching in the Fall 2023 season, Dakota reflects the brand’s signature whimsy while maintaining durability and practicality. The new style is available in a breadth of sophisticated and exuberant colors including chartreuse, rock garden, black and cream. With pricing ranging from $358 – $428, Dakota is a vehicle for self expression that will take center stage for everyday moments and special occasions alike. Now available to shop at katespade.com, the brand will continue to expand upon the assortment season-after-season.
