kate spade new york taps the three notable changemakers to launch the Fall 2024 collection and create a short film that celebrates the power of joy and unveils the brand’s new Global Fund for Women’s Mental Health
Mumbai, India (September 2, 2024) —Actresses Taraji P. Henson (“The Color Purple,” “Fight Night”), Nicola Coughlan (“Bridgerton”), and Mari Martin (“Black-ish,” “G20”) will appear in Kate Spade New York’s Fall 2024 brand campaign, which will be unveiled on September 3, 2024. The collection will include the return of the brand’s iconic Spade Flower Jacquard assortment. A short film starring Henson, Coughlan, and Martin will be screened by the brand on September 5th, shortly after the campaign launch, to introduce the new Global Fund for Women’s Mental Health. This social impact initiative aims to cultivate greater access to joy by supporting and funding mental health solutions for women worldwide.
According to Jennifer Lyu, SVP and Head of Design at kate spade new york, “Kate Spade New York has been known for a fresh, modern sensibility, a spirited approach, and playful wit – inviting everyone to seek the extraordinary in the everyday” for more than 30 years. Our love of sharing a vibrant world has always been a driving force behind who we are today. Customers have always had a strong sense of connection to our brand because it speaks to them in a global language of happiness, optimism, and timeless style.
Lyu went on, “At Kate Spade, we believe in expressing joy through style that goes beyond what you’re wearing—a style that inspires you and people around you every day and continues to spark conversation.” Even though happiness is shared by all, it is also quite individualized. As we launch our Fall 2024 campaign, we are ecstatic to collaborate with Taraji, Nicola, and Marsai—three fearless, strong, and vibrant women. We are also proud to introduce our brand’s new Global Fund for Women’s Mental Health with a short film that highlights them. We are thrilled to screen the film during our third annual Global Summit on Women’s Mental Health during New York Fashion Week. It examines the relationship between happiness and mental health from each woman’s point of view.
Taraji P. Henson shared, “I’ve long admired the unique spirit of kate spade new york. The soul of the brand is rooted in creativity, style and optimism. There is a feeling of joy you have when you wear the brand. I’m proud of the incredible journey I’ve been on with kate spade new york over the years to shine a light on the importance of pursuing your personal joy. As women, we take care of everyone else before we take care of ourselves. And my wish for all women is to please carve out that intentional space – pour that same energy into yourself.”
“I’m so proud and honoured to team up with kate spade new york on this beautiful campaign, which has such an important message at its core. When I wrapped Season One of ‘Bridgerton,’ my gift to myself was a bag from kate spade new york – which I still treasure – so to be part of this campaign feels like such a special moment,” said Nicola Coughlan. “Life is precious and passes so quickly. So, I make sure to take in the moments of joy as deeply as I can, as I know they’re the memories that make life worth living.”
“I’ve always been drawn to the optimistic nature of kate spade new york. There’s a purity to their design approach – it is playful yet sophisticated, and has this authentic, clever wit.” said Marsai Martin. “In working with the brand alongside Taraji and Nicola, I’ve been reminded about the importance of tending to yourself, seeking your own joy, and finding the resources that ground you each day. The brand has built a beautiful community around the idea that there is a deeper meaning to joy, and that it looks different for everyone.”
The kate spade new york Fall 2024 collection embraces the spirit of the season and the endless possibilities it holds. Classic prints and proportions, heritage details and tried-and-true brand codes are reimagined in completely new ways – with the brand’s signature charm turned all the way up. The brand’s Spade Flower Jacquard handbag group is inspired by its most iconic brand identifier, the spade. The pattern has become a staple of kate spade new york’s handbag assortment. In a continuation of its long-term partnership with world-renowned Italian luxury textile mill Limonta, kate spade new york has created a new luxe jacquard fabrication – now interpreted with more depth and dimension than ever before.
ABOUT THE GLOBAL FUND FOR WOMEN’S MENTAL HEALTH
Joy and women’s empowerment have been at the heart of kate spade new york since the beginning. As one of the largest corporate funders of women’s mental health initiatives globally – with over $31M invested to-date – kate spade new york’s social impact work is grounded in the belief that good mental health is a fundamental human right for everyone—and that good mental health is foundational to a woman’s empowerment. The launch of the Global Fund for Women’s Mental Health will further accelerate this mission as it aims to catalyze investment to provide greater access to community-led, culturally competent mental health solutions for women at every stage of their lives. In its first year, the Fund will distribute grants to non-profit organizations that focus programming on women’s mental health challenges across North America, United Kingdom, Japan and Australia.
“As a brand rooted in joy—and with over a decade of work at the intersection of women’s mental health and gender equity—kate spade new york is both authentic and unique in our approach to addressing the global mental health crisis for women and girls,” says Taryn Bird, Executive Director of Social Impact at kate spade new york. “It’s an issue very personal to our brand, and we have continued to double down on our efforts each year. While we are proud of the work we have done thus far, there is much more work to be done and we can’t do it alone. Through community, collective effort and fundraising, we can make greater impact for women around the world. The launch of the Global Fund for Women’s Mental Health marks a new milestone in our journey, as we invite other like-minded brands and individuals to join us in our mission.”
