The long- term cooperation between the two companies will begin in Fall/ time-out 2024, with two launches listed each time. The products will vary from ordinary jewelry and timers to further extraordinary goods, including special- occasion and limited- edition pieces.
The designs will combine Karl Lagerfeld’s Parisian aesthetic and rock- enthusiasm rules with Morellato’s Italian background and manufacturing tradition. The Parisian marker will oversee the style of the collections, while Morellato will handle product development and retail distribution.
Karl Lagerfeld watch collections will be offered worldwide, with the exception of the United States, Canada, and Mexico, while jewelry will be sold in major countries analogous as Europe, the Middle East, Africa, and South Korea. The products will be offered through Morellato’s retail network, which comprises 650 directly held stores in Italy, France, and Germany, sixe- commerce spots, and over 7,000 multibrand stores.
They will also be available at Karl Lagerfeld boutiques and through the marker’s online point. The Karl Lagerfeld deal strengthens Morellato’s license portfolio, which also includes Maserati, Chiara Ferragni, Trussardi, Esprit, Jette, and Guido Maria Kretschmer.
The company owns 15 brands, including Morellato and Sector No Limits, as well as retail outlets like Bluespirit.” Karl Lagerfeld is synonymous with dateless luxury, which perfectly reflects our group’s ideal. This collaboration is a beautiful combination between our moxie in jewelry and watchmaking and Karl Lagerfeld’s celebrated style, performing in collections that will snappily come must- haves for consumers worldwide. With this new cooperation,( Morellato) has strengthened its position in the aspirational order,” stated Massimo Carraro, president of the Morellato Group.
