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KANKATALA HONOURS MODERN INDIAN WOMEN THROUGH IT’S CAMPAIGN.

Published: October 12, 2022
Author: Fashion Value Chain

Leading saree brand Kankatala captures the divinity of Modern Indian Women with C’
this festive season featuring leading 9 television actresses including Nyra Banerjee, Sargun
Luthra, Aditi Sharma, Anjum Fakih, Deepika Singh, Rhea Sharma, Sana Sayyad, Madalsa
Sharma and Debaattama Saha to celebrate the ‘9 Colours of Divinity’. The concept was a
collaborative vision of Kankatala & Neha Adhvik Mahajan. The series was adorned with

jewellery from Pooja Diamonds.

‘Daivatam’ by Kankatala is a tribute to the vibrant Indian culture and celebrates the ‘9 Colours of
Divinity’ which captures the essence of the modern Indian woman & brings out the varied &
vibrant hues of her personality. The modern Indian woman embraces the changing times, while

also seeking to retain the colours of traditional values.

The ‘Daivatvam’ series showcases Nyra Banerjee exuding grace & charm in a white
Kanchipuram silk saree and representing a modern Indian woman who is wise, mature and
balanced. Sargun Luthra looked radiant in Banarasi silk Kadwa Jaal Red saree, represented a
modern Indian woman who is enthusiastic, creative and full of life. Aditi Sharma looked
pristine in a Royal Blue Banarasi saree with a gold zari floral kadwa jaal and represented a
modern Indian woman who is passionate, determined & empowered. Anjum Fakih looked
lovely in a Yellow Knachipuram Silk Tissue Saree represented a modern Indian woman who is
spontaneous, vivacious and optimistic. Deepika Singh looked graceful in a Green Kanchipuram
Jaal Silk Saree and represented a modern Indian woman who is dynamic, generous &
understanding. Rhea Sharma looked mesmerizing in a Slate Grey Paithani Saree and
represented a modern Indian woman who is calm, intelligent & trustworthy. Sana Sayyad
looked beautiful in a Banarasi Silk Jaal Orange Saree and representing a modern Indian woman
who is creative, open-minded & reliable. Madalsa Sharma looked regal in a Banarasi Silk Jaal
Purple Saree and representing a modern Indian woman who is strong, confident and a go-getter.
Debaattama Saha looked radiant in Kanchipuram silk pink saree and represented a modern

Indian woman who is self-sufficient and true to herself.

The 9 actresses dazzled in the rich textures & vibrant hues of the classic hand-woven sarees from
Kankatala’s festive edition featuring an exclusive range of Kanchipuram Silk, Banarasi Silk,

Paithani silk, Kanchipuram Tissue silk weaves.

The campaign started on 1 st day of Navratri. The festive edition is available at Kankatala’s online

& offline stores.

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