Fashion Updates | Jewelry

Kalyan Jewellers takes firm action against Fake News Circulation

Published: June 15, 2023
Author: Fashion Value Chain

Ø  Introduces the #SayNoToFakeNews initiative on various social media platforms, raising awareness among customers regarding false and damaging allegations about the brand

Ø  To initiate legal action against offenders

Bangalore, 12th June 2023: Kalyan Jewellers India Limited, one of India’s largest jewellery companies, has taken a strong stance against malicious acts that aim to malign the brand’s reputation. Determined to safeguard its reputation, the company is in process to initiate legal action against the perpetrators responsible for spreading baseless rumours and misinformation. The brand remains committed to the values of transparency, trust, and customer satisfaction, which have been the cornerstones of its success.

To combat this misleading campaign, Kalyan Jewellers is actively working with relevant authorities and legal experts to identify and take legal action against the individuals or groups responsible for the dissemination of false news. The brand firmly believes that such actions are necessary to protect its customers and maintain the integrity of its name.

Speaking about this development, Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said, “In a digital era where all brands grapple with challenges, we recognize the dual nature of digital media – its positive aspects and the negatives it harbours. As the government strives to regulate the circulation of fake news and curb such incidents, we find solace in the fact that people have become more aware of false narratives, and do their own enquires before drawing conclusions. At Kalyan Jewellers, trust serves as the bedrock of our brand. Through our steadfast commitment to customers, we uphold our 4-Level Assurance Plan, which guarantees the highest standards of quality, purity, and transparency that our customers expect from us. Our customers are at the core of everything we do, and their trust remains our utmost priority.”

The #SayNoToFakeNews campaign serves as a rallying call for patrons to stand against the spread of false information. Through this initiative, Kalyan Jewellers seeks to educate and empower individuals to verify facts before believing or sharing news related to the brand. By encouraging responsible consumption of information, the campaign aims to protect the reputation and integrity of Kalyan Jewellers.

The jewellery retailed at Kalyan Jewellers is all BIS hallmarked and goes through multiple purity tests. Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. The certification is part of the brand’s commitment to offering the very best to its loyalists.

Currently, Kalyan Jewellers is present across 180+ locations globally (5 countries). For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/

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