BRAND COLLECTION | Fashion Updates | Jewelry

Kalyan Jewellers’ Senhor Collection: A Stylish Affirmation of Men’s Elegance and Strength, Showcased by Amitabh Bachchan

Published: December 6, 2023
Author: Fashion Value Chain

Kalyan Jewellers unveils the Senhor men’s jewellery line, commemorating International Men’s Day, with iconic brand ambassador Amitabh Bachchan showcasing the exquisite pieces in a distinctive campaign. The Senhor collection, inspired by the Portuguese term for ‘sir’ or ‘gentleman,’ seamlessly blends contemporary flair with timeless design, catering to the modern man’s desire for unique and meaningful accessories. Positioned as an affordable range, it aims to seamlessly integrate into the lifestyles of today’s consumers, tapping into the trend of men’s jewellery as sought-after gifting options, particularly during the ongoing wedding season in India.

Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, expressed, “The new men’s jewellery collection redefines elegance and strength for the modern Indian male. Each Senhor design reflects the dynamic spirit and unique style of today’s man. With an unwavering commitment to craftsmanship and quality, we continue to create timeless treasures that resonate with the bold and discerning consumer. Senhor introduces a new era of sophistication, where each piece narrates a story of excellence and every jewel echoes the essence of masculinity.

” The Senhor collection boasts timeless pieces that honor the individuality and resilience of contemporary men. Offering a diverse range of textures, including dual-tone pieces and minimalistic patterns, the collection spans gold, platinum, rose gold, white gold, and diamond jewellery, encompassing neckpieces, chains, rings, and bracelets. Meticulously crafted, the designs aim to strike a harmonious balance between strength and style.Emphasizing quality and authenticity, all jewellery retailed at Kalyan Jewellers carries the BIS hallmark and undergoes rigorous purity tests. Customers receive the 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies. This underscores the brand’s commitment to providing the utmost quality and service for its loyal patrons.

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