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Kalki Unveils its Fifth Store in Surat with Bollywood Star Tara Sutaria

Published: January 10, 2024
Author: Fashion Value Chain

Kalki, a renowned brand known for its premium ethnic and wedding wear, has recently inaugurated its fifth flagship store in India, proudly marking its debut in Surat, Gujarat. The grand opening ceremony was graced by the presence of Bollywood actress Tara Sutaria, who played a pivotal role in inaugurating this new addition to Kalki’s retail chain. The store caters to a diverse audience, offering a wide range of clothing and accessories for women, men, and children.

Expressing her joy and pride in being part of this significant occasion, Tara Sutaria conveyed a sense of familiarity and connection, having previously collaborated with Kalki as their muse during the Noor Couture 2022. She spoke highly of the store’s ambiance, describing it as an artistic masterpiece that redefines the wedding shopping experience, infusing it with an immersive touch. Tara personally resonated with her attire for the event, a meticulously crafted celestial gown adorned with delicate hand embroidery, which she described as a representation of grace and beauty.

This new store launch signifies Kalki’s third brick-and-mortar opening this year. Focusing primarily on traditional and bridal wear for women, the boutique offers an extensive array of sarees and lehengas. Tara Sutaria elegantly graced the opening event donning an exquisite ensemble from the brand’s latest collection, showcasing a striking glittering bralet paired with a figure-hugging maxi skirt embellished with white feathers, now available for customers in the store.

Nishit Gupta, Kalki’s director, expressed his excitement regarding the Surat store, emphasizing its significance following the success of their stores in four other cities. He highlighted Surat’s rich cultural heritage and traditions, deeming it an ideal canvas for Kalki’s second store in Gujarat after Ahmedabad. Spanning an impressive 6,500 square feet, the multi-storey Surat outlet aims to become a focal point for signature ethnic fashion blended seamlessly with modern chic. The store aspires to create an unforgettable shopping experience, fostering personal family narratives that become cherished memories for generations. With a focus on catering to every style enthusiast, Kalki ensures that each ensemble is meticulously crafted to resonate uniquely with individual tastes and preferences.

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