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KAI India Launches Hands on Campaign to Connect Directly with Mumbai Customers

Published: October 25, 2023
Author: Fashion Value Chain

KAI India, the Indian arm of Japan’s renowned brand KAI, famous for its diverse range of beauty and kitchenware products, including knives, razors, and scissors, has launched Hands-On Campaign in Mumbai. This innovative campaign aims to connect directly with customers, offering them a unique and immersive experience with the KAI Razors.

This Hands-On Campaign, spanning over 60 days, has been designed to provide customers with a first hand experience of the exceptional quality of KAI’s premium Japanese products. KAI India will embark on a product sampling initiative, targeting more than 50,000 individuals across a multitude of platforms including colleges, corporate offices, modern trade retail chain stores, and general trade stores. As part of this campaign, customers will not only have the opportunity to sample KAI products but will also be treated to free makeover sessions and personalized grooming tips.

Rajesh U Pandya, Managing Director of KAI India, expressed his enthusiasm for the Hands-On Campaign, saying, “At KAI India, we are deeply committed to bringing the finest Japanese craftsmanship to the Indian market. With the launch of the Hands-On Campaign, we aim to offer our customers an unforgettable and tangible experience of our products. We believe that this initiative will enable us to connect with our customers directly, allowing them to appreciate the superior quality and performance of KAI products.”

The #HANDSON campaign, which was successfully launched in Bangalore and Delhi last year, is part of KAI India’s plan to extend this unique engagement initiative to other major metropolitan areas and non-metro regions in the near future. The campaign represents a pivotal step in KAI India’s mission to empower customers with high-quality, precision products, and the knowledge to use them effectively.

Founded in Seki in 1908, KAI group products have cult status in Japan. The brand is known for its high-quality beauty care and personal grooming products integrating practical aesthetics with refined craftsmanship providing well-designed, innovative houseware, and beauty care products that are used widely in day-to-day lives.

Japan-based KAI Group made a foray into the Indian market by setting up a manufacturing facility spanning over 30,000 sq mt in Neemrana, Rajasthan. KAI brings over 800 years of Japanese legacy of forging blades, directly to Indian households with its kitchenware range. KAI Also offers high-precision beauty and personal care products to Indian consumers adding value to their daily life. They are determined to provide products prepared with detailed R&D and superior Japanese technology. With its clear vision and mission, KAI is marching forward towards becoming a household name in India.

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