Just In Time, India’s leading retailer of premium global watch brands, has launched its latest wedding campaign titled ‘Samay Samay Ki Baat Hai’. The campaign captures the emotional essence of modern weddings and the moments that truly matter.
Featuring digital creator Sanchi Rai and actor Rohan Mehra, the film tells a heartfelt story rooted in love, anticipation, and connection. Set against the calm moments before a wedding ceremony, it reflects how time feels different during life’s most meaningful milestones.
Through gentle storytelling and soothing visuals, the narrative highlights intimate exchanges between a bride and groom. Small gestures such as a reassuring glance or a shared smile become powerful memories that linger long after the celebrations end.
As the story unfolds, the film seamlessly showcases watches from Just In Time’s premium portfolio. Featured brands include Rado, Versace, Longines, Tissot, Ferragamo, Adriatica, Movado, Mont Neo, Seiko, Briston, and Philipp Plein. Select accessories such as watch winders and signature watch cases also appear, adding depth and intention to the gifting narrative.
Each timepiece becomes part of the couple’s journey, symbolising care, commitment, and new beginnings.
Commenting on the campaign, Ronak Shah, CEO of Just In Time, shared that weddings hold deep emotional value for both families and the brand. He noted that watches remain timeless gifts that carry meaning and longevity. Through this campaign, Just In Time reflects the evolving wedding landscape, one that values personal expression, thoughtful choices, and lasting memories.
With ‘Samay Samay Ki Baat Hai’, Just In Time reinforces its role as a trusted destination for wedding gifting. The campaign celebrates watches not just as accessories, but as keepsakes that mark milestones and begin new chapters.
