Just Herbs, an Ayurvedic beauty and personal care brand, has launched a campaign featuring actors Zeenat Aman and Rakul Preet Singh.
The actresses will be shown supporting the brand’s products in areas such as skin, hair, body care, and makeup.
The campaign will be carried out through several digital media forms, including augmented reality, virtual reality filters, computer-generated imagery movies, and others.
Garima Dikshit, business head at Just Herbs, commented on the campaign, saying, “Our campaign with Zeenat Aman and Rakul Preet Singh represents the seamless blend of traditional elegance and modern sophistication.” As we enter the next decade, we aspire to continue to set the standard for holistic beauty based on Indian traditions.”
Zeenat Aman continued, “The brand’s commitment to natural beauty and holistic wellness through Ayurveda reflects my personal ideals. It’s a pleasure to be a part of a campaign that not only promotes beauty but also acknowledges tradition with a modern spin.”
In addition to this effort, Just Herbs is working with influencers across the country to raise awareness about its products.
