Juicy Couture has opened a new Exclusive Brand Outlet in Mumbai, marking another milestone in its India expansion strategy. The store is located at Skycity Mall in Borivali East, one of the city’s fast-growing retail hubs. As a result, the Los Angeles-born fashion label now has a stronger presence in one of India’s most fashion-forward markets.
Designed as an immersive retail space, the new store reflects Juicy Couture’s signature blend of casual luxury, playful glamour, and bold design. Moreover, the layout captures the brand’s iconic aesthetic, creating a vibrant shopping environment. Known globally for its trend-led collections and statement appeal, Juicy Couture continues to resonate with a young, style-conscious audience.
The Mumbai outlet showcases the brand’s latest collections, curated for the modern Indian consumer. Shoppers can explore its iconic velour tracksuits, premium lingerie, stylish handbags, and select lifestyle products. Together, these offerings reflect an aspirational and confident fashion sensibility.
Importantly, the launch strengthens Juicy Couture’s focus on engaging directly with metropolitan consumers. Through thoughtfully designed retail spaces, the brand aims to deliver a seamless and memorable shopping experience. At the same time, the Borivali store blends global fashion trends with Mumbai’s dynamic lifestyle.
Commenting on the opening, Abhinav Kumar, Co-Founder, Brand Concepts Limited, said that bringing Juicy Couture to Mumbai marks a key step in the brand’s growth journey. He added that Skycity Mall offers the ideal platform to connect with the city’s style-driven audience through a carefully curated selection that highlights luxury, quality, and brand identity.
Overall, the Mumbai launch forms part of Juicy Couture’s broader retail expansion across India. Meanwhile, Brand Concepts Ltd. continues to strengthen its leadership in fashion and lifestyle retail. In partnership with Authentic Brands Group, the company remains committed to expanding Juicy Couture’s apparel, handbags, accessories, and travel categories in key Indian markets.
