Global fashion brand Juicy Couture has made a bold entry into the Indian market with the launch of its first Exclusive Brand Outlet in Phoenix Palassio Mall, Lucknow. Known for its luxurious yet playful aesthetic rooted in Los Angeles culture, Juicy Couture brings a curated blend of casual glam, colorful style, and statement-making fashion to Indian shoppers.
The new store showcases the brand’s latest velour suits, lingerie, handbags, accessories, luggage, and more, tailored to the style preferences of today’s modern Indian woman. The store design mirrors Juicy Couture’s aspirational appeal, combining opulence with youthful energy.
The grand opening featured an exclusive sundowner event, complete with wine, cheese, and a fashion show, attended by local celebrities, influencers, and media. The event set the tone for Juicy Couture’s fashionable footprint in India.
“We are thrilled to open our first exclusive store in Lucknow—one of India’s most culturally vibrant cities,” said Nabendu Chakraborty, COO of Brand Concepts Ltd. “This store launch marks a strategic step in expanding Juicy Couture’s reach across India. It’s about offering premium international fashion to aspirational Indian consumers.”
The Lucknow store follows Juicy Couture’s successful brand collaborations in India with celebrities like Chitrangada Singh and Alanna Panday, helping the brand strengthen its premium identity.
This expansion is part of a broader initiative by Brand Concepts Ltd. in partnership with Authentic Brands Group to bring global fashion experiences—especially in bags, travel gear, and accessories—to India’s evolving market.
Store Address: Phoenix Palassio Mall, Lucknow
Store Timings: 10:00 AM – 11:00 PM
