Fashion and home retailer, Joe Browns, has officially announced the opening date for its inaugural store in Leeds, the birthplace of the brand, located at the White Rose Shopping Centre. The much-anticipated 3,000 sq ft store is set to make its grand debut on December 2, 2023, taking over a unit formerly occupied by Paperchase. This marks a significant milestone for Joe Browns, as it not only expands its physical retail presence but also brings the brand to its hometown.
The Leeds White Rose store is expected to create 14 jobs, offering a variety of roles. Peter Alecock, CEO of Joe Browns, expressed enthusiasm about the new store, stating, “We are thrilled to be unveiling a new store in our home city. The White Rose Shopping Centre is a fantastic location to showcase the very best we have to offer across fashion and home.” Alecock emphasized the brand’s commitment to creating an engaging and inspiring environment for visitors.
As the brand celebrates its 25th anniversary, the opening of the Leeds store is a fitting tribute. Alecock looks forward to welcoming shoppers to Joe Browns’ first bricks-and-mortar store in Leeds, inviting them to explore the unique blend of fashion and home offerings.
Steven Foster, the center director at White Rose Shopping Centre, shared in the excitement, stating, “We’re excited to welcome Leeds-born fashion and homeware brand Joe Browns to White Rose, opening its doors just in time for Christmas.” The addition of Joe Browns to the retail lineup is anticipated to bring a unique and stylish offering to the shopping experience at the center.
Looking ahead, Joe Browns is actively seeking locations for nine additional stores across the UK, indicating a strategic expansion plan for the brand in the coming months. As the countdown to the Leeds White Rose store opening begins, Joe Browns aims to leave a lasting impression on its hometown and continue its growth trajectory in the retail landscape.
