Jockey Woman, the women’s division of Page Industries (exclusive licensee of JOCKEY International Inc. in India), is strengthening its footprint in the intimate wear space with the relaunch of its successful “Bras As Versatile as I Am” campaign. The initiative highlights Jockey’s evolved collection of bras—designed to offer superior fit, support, and comfort across body types, occasions, and lifestyles.
This expansion reflects Jockey’s deeper commitment to women’s evolving needs, featuring an inclusive and thoughtful range of products—from strapless and multiway bras to plus-size, lounge, nursing, and activewear options. The collection is designed to empower women with choice, functionality, and style that reflects their individuality and pace of life.
“Innerwear should match not only a woman’s shape but her lifestyle,” said Nihal Rajan, CMO, Jockey India. “Every bra in this campaign is backed by design intention and consumer insight. We’ve focused on real-world comfort with purposeful innovation—because no woman is one-style-fits-all.”
With a legacy of over 20 years in the category, Jockey continues to combine trust, quality, and relevance, evolving alongside modern Indian consumers. This latest campaign will reach women across 1,000+ retail points, digital touchpoints, and influencer-led storytelling—from metro hubs to smaller cities—making Jockey Woman more accessible and relatable than ever.
Designed for work, sleep, travel, nursing, or lounging, the Jockey Woman collection redefines comfort and confidence, becoming a seamless part of every woman’s day-to-day life.
