Jockey Launches Pop Colour Collection for Men’s Innerwear
The new collection combines vibrant colours, playful prints and street-inspired designs to celebrate self-expression among young men.
Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has launched the new Pop Colour Collection under its campaign, ‘Play It Loud’. Designed for young men, the collection brings bold colours and fresh designs to everyday innerwear.
Bold Colours Meet Everyday Comfort
Young consumers increasingly view innerwear as an extension of their personal style. They want products that combine comfort, design and self-expression.
Inspired by street culture, social media and emerging lifestyle trends, Jockey’s Pop Colour Collection features vivid colours, statement waistbands and playful prints. The collection reflects the energy of a generation that values individuality and confidence.
With its bold design approach, the range encourages young men to express themselves through everyday essentials. It also brings a fresh look to innerwear while maintaining a focus on comfort.
Jockey Connects with Young Consumers
Commenting on the launch, Nihal Rajan, Chief Marketing Officer, Jockey India, said: “Today’s youth is looking at innerwear differently. It is no longer just a functional layer, but increasingly a part of how they express their personal style. With the new Pop Colour Collection, we wanted to bring together Jockey’s trusted comfort with a fresh design language inspired by how young generation is living and moving today.”
He added, “Through ‘Play It Loud’, we are celebrating the confidence and enthusiasm to show up as yourself and express who you are, on your own terms, every day.”
Availability and Campaign Rollout
The Jockey Pop Colour Collection is now available across India at Jockey Exclusive Outlets, leading multi-brand retail stores and popular marketplaces. Customers can also shop the collection at www.jockey.in.
The campaign will run across digital and influencer marketing channels, outdoor advertising, social media and connected platforms. These channels aim to reach young consumers where they spend much of their time.
