In keeping with the holiday season, Page Industries, JOCKEY International Inc.’s sole licensee, is thrilled to announce the return of its well-known “Bras as Versatile as I Am” promotion. With bras made to support them and all of their many personas, emotions, and lifestyles, this campaign aims to highlight the diverse lives of women.
The women’s innerwear market has grown remarkably over the last ten years, which has led Jockey to greatly increase the range of products it offers. The redesigned “Bras as Versatile as I Am” ad features collections designed for several facets of a woman’s life, such as work, leisure, vacation, or daily use, including plus-size and strapless alternatives. Superior quality materials are used in the creation of each garment, with comfort and support being given first priority throughout a woman’s whole day.
“Our women’s collection is not just a range of products; it’s a powerful celebration of the diverse and dynamic lives women lead,” stated Nihal Rajan, CMO of Jockey India, in response to the campaign. Our goal with “Bras as Versatile as I Am” is to encourage every woman to value her uniqueness and resilience. Our bras are made to offer unmatched comfort and support, suitable for every situation, from the stress of a busy weekday to the calm of a peaceful evening. Although ladies around the age of 23 continue to be the collection’s primary target demographic, women of all ages are celebrated. With our bras, we hope to reinvent what innerwear means by transforming ordinary necessities into statements of confidence and adaptability, acknowledging that women covers a wide range of roles and experiences.
Through a variety of channels, such as internet, social media, Jockey Woman-only stores, television, and outdoor advertising, the campaign will engage women and highlight the comfort and adaptability of Jockey bras.
Through innovation and superior design, Jockey has continuously revolutionized the innerwear market over the past 25 years. Jockey’s dedication to provide well-thought-out innerwear that meets the demands of women from all walks of life is reaffirmed with the reintroduction of the “Bras as Versatile as I Am” campaign.
Link of the campaign: https://www.youtube.com/watch?v=-uAHaqdh8Rs
