Vintage specialist Joanie Clothing has partnered with The Lady Garden Foundation, a gynaecological health charity, to launch a special initiative featuring a line of pyjamas called Lollie Pyjamas. All profits from the sales of these pyjamas will support the Foundation’s mission to improve female health, with Joanie pledging a minimum donation of £5,000.
Crafted from sustainable recycled polyester, the satin-feel pyjamas showcase a bold allover floral print. This unique design features illustrated female figures alongside abstract representations of ovaries, uteruses, fallopian tubes, vulvas, and vaginas cleverly disguised as flowers, symbolizing the five types of gynaecological cancer.
Available exclusively online at joanieclothing.com starting from January 2nd, the Lollie Pyjamas are offered in sizes XS-XXL, priced at £55. Joanie aims to contribute to raising awareness about gynaecological cancers, promoting education, self-checks for women, and fostering conversations that challenge taboos.
The proceeds from the sales of these floral gynaecological print PJs will contribute to funding groundbreaking research, projects, and treatments for women affected by gynaecological cancer, a cause close to Joanie’s heart.
This year, Joanie’s prominence has grown significantly. Earlier, it collaborated with Laura Ashley on a collection inspired by the latter’s extensive fashion archive, celebrating Laura Ashley’s 70th anniversary with a 29-piece capsule collection.
Moreover, Joanie obtained B Corp certification and launched its first temporary physical store on London’s South Molton Street during the autumn season.
