Jiwya Launches ‘Aarsa’ SS’27 Collection Inspired by the Idea of Reflection
The plant-based luxury fashion brand marks its third anniversary with a 25-piece collection that explores sustainability, craftsmanship and self-expression.
Jiwya, the 100% plant-based luxury fashion brand, has introduced its Spring/Summer 2027 collection, ‘Aarsa’. Meaning “mirror” in Marathi, the collection uses reflection as both a design concept and a way to question individual values. It invites consumers to pause and ask: “What do you stand for?”
Rather than following seasonal trends, ‘Aarsa’ explores the relationship between fashion and society. The collection reflects Jiwya’s belief that clothing can communicate personal values while encouraging greater environmental awareness.
The launch also marks Jiwya’s third brand anniversary. It is the brand’s largest collection so far, featuring 25 pieces across dresses, skirts, trousers, shirts, blouses and jackets. These designs are presented through 15 distinct looks.
Handcrafted Details Define the Collection
At first glance, ‘Aarsa’ stands out through its restrained colour palette of beige, off-white and unbleached white. However, closer inspection reveals intricate craftsmanship.
The designs feature plastic-free mirror work, stitched entirely by hand without glue or machines. In addition, white thread embroidery adds texture and movement. Together, these details create subtle reflections across the garments.
For Jiwya, the collection also represents a wider environmental message. It encourages wearers to look beyond appearance and consider the impact of their fashion choices.
“Somewhere in the past few decades, fashion started forgetting its voice,” says Aishwarya Lahariya, Co-Founder and Design Head, Jiwya. “Aarsa is our attempt to bring that back. When we choose unbleached fabrics, we stand for water conservation. When we use 100% plant-based materials, we stand against plastic-choked ecosystems. Jiwya isn’t just what you wear. It is what you stand for,” she adds.
Plant-Based Fabrics and Traditional Weaves
The collection reflects Jiwya’s commitment to 100% plant-based materials and hand-spun, hand-woven fabrics. It brings together kala cotton, mulmul, khadi and organic cotton. Notably, it also introduces alt-tag cotton, made from agricultural waste and linters, for the first time.
Meanwhile, the collection explores different traditional weaves. These include breezy kota doria, subtle checks and mulmul in varied densities. All fabrics retain their natural, unbleached kora form. This allows the original character and texture of each fibre and weave to remain visible.
White Takes Centre Stage in ‘Aarsa’
Colour, or its absence, plays an important role in the collection. Instead of treating white as a blank canvas, Jiwya uses it as a starting point for creative expression.
For Aishwarya Lahariya, white represents attention, peace, hope and possibility. Against this understated palette, handcrafted mirrors catch the light and introduce movement to the garments.
The silhouettes also retain Jiwya’s understated design language while embracing the Spring/Summer season. Fluid and breathable forms are designed to move with the body and the wind. Furthermore, familiar shapes are reimagined through regenerative materials.
Creases, folds and natural textures remain visible rather than being overly perfected. Each garment is also named after a bird species in a native Indian language, adding another connection to the natural world.
Building a Responsible Fashion Approach
Over the past three years, Jiwya has maintained its commitment to avoiding plastic buttons, synthetic dyes and animal-derived materials. The brand also works directly with rural artisan communities across India.
Through these practices, Jiwya aims to demonstrate how luxury fashion can work alongside transparency, traditional craftsmanship and environmental responsibility.
The ‘Aarsa’ SS’27 collection is now available online and through select stockists.
