By the end of this year, Jewels by Preeti, a manufacturer of lab-grown diamonds, hopes to increase its offline retail presence by establishing 15 retail locations throughout India’s main cities, the firm announced in a press statement on Thursday. In the next six months, the retailer plans to open seven physical locations in the major cities of Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, Kolkata, and Ahmedabad.
It’s a crucial step in helping us connect with more people. Preeti Jain, the founder of Jewels by Preeti, stated, “We firmly believe that there is substantial untapped potential waiting to be unlocked, and this is just the beginning.” She continued, “The market for lab-grown diamonds has grown significantly in recent years, providing consumers with an environmentally friendly alternative to mined diamonds.”
Preeti Jain founded the jewelry store in 2010, and it sells a variety of jewelry, from solitaires to items for everyday wear. The business employs about 3,000 people and has sold about 8,000 pieces of diamond jewelry. The business intends to increase staffing to 300 people.
