Calvin Klein has just launched its Spring 2024 campaign, starring actor Jeremy Allen White in his first-ever collaboration with the brand. The campaign features White, a proud New Yorker, captured in his hometown by photographer Mert Alas, showcasing his strong connection to the city while wearing Calvin Klein’s iconic styles.
The focus of the campaign is on the Spring 2024 men’s underwear collection, which brings a fresh vibe to classic designs with updated logos and materials that prioritize both style and everyday comfort. The collection includes new styles like Intense Power, Micro Stretch, and Micro Mesh, along with the essential Modern Cotton and Cotton Stretch underwear. Calvin Klein keeps things simple yet modern, presenting minimalist essentials with a touch of innovation and sensuality.
You can catch glimpses of White rocking these stylish pieces in photos and videos across Calvin Klein’s social media throughout January. The campaign will also be showcased on prominent billboards and advertisements around the world.
Jeremy Allen White, famous for his roles in ‘Shameless’ and ‘The Bear,’ adds his unique energy to Calvin Klein’s latest collection. If you’re eager to get your hands on these trendy pieces, the collection is now available on calvinklein.com.
