Indian cricketer Jemimah Rodrigues has partnered with Whisper to spotlight the Whisper Period Panty, a next-generation period care solution designed to support girls and women through active, demanding routines. Built for comfort, confidence, and uninterrupted movement, the product is positioned as a reliable choice for match days as well as everyday life.
Today’s girls balance early workouts, studies, travel, and packed schedules, and Whisper aims to ensure periods do not slow them down. Unlike traditional pads that can bunch, shift, or cause leakage concerns, the Whisper Period Panty offers 360-degree protection with the ease of wearing regular underwear. Designed for continuous absorption throughout the day, it allows users to move freely without frequent checking or changing.
The panty-style design provides full coverage, stays in place without bulking, and remains soft and comfortable on the skin. Easy to wear and dispose of, it supports activities ranging from sports and travel to long college days and relaxed time at home.
As part of the association, Jemimah Rodrigues reinforces Whisper’s commitment to normalising conversations around periods and promoting solutions that align with modern lifestyles. Sharing her experience, Jemimah said, “When you are batting for your country, the last thing you want is to worry about your periods. Your game needs your focus and your period product needs to deliver on that. I love that the Whisper Period Panty is made for continuous absorption all day supporting me from morning to night, while giving me 360 degree protection. It is comfortable and easy to wear and lets me focus on what I’m doing, whether that’s playing a match, training, or just getting through a busy day. Periods are a normal part of life, and we need solutions that fit into our routine and not vice versa. Kyunki ab Mudna Nahi, Bas Udna Hai”
Speaking on the partnership, Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India said, “At Whisper, we believe that period care should evolve with the lives of girls and women today. From first periods to college life and active routines, their needs are changing, and our innovations reflect that. The Whisper Period Panty is designed to offer dependable protection with comfort even on heavy flow days, allowing girls to go about their day with confidence and ease. Our association with Jemimah Rodrigues brings this belief to life, as she truly represents a generation that refuses to look back because of periods.”
The association is further amplified through the campaign film ‘AB Mudna Nahi, Udna Nahi’ featuring Jemimah Rodrigues, which showcases how the Whisper Period Panty fits seamlessly into a fast-paced lifestyle, ensuring protection, comfort, and confidence without compromise.
With this launch, Whisper continues to evolve the period care category by addressing the changing needs of girls and women across life stages. The Whisper Period Panty is now available across leading retail stores and e-commerce platforms across India.
