Jeanologia, the Spanish company recognised globally for its sustainable textile technologies, has introduced “Billy” — the first artificial intelligence system specifically developed for denim finishing design — to the Chinese market during Kingpins China 2026 in Hangzhou.
The denim-focused trade show, taking place on 21st and 22nd May, has become the platform for Jeanologia to demonstrate how AI is transforming one of the most technically challenging stages of denim development: converting authentic vintage denim aesthetics into precise, reproducible industrial laser designs.
“Billy” enables brands and manufacturers to transform garment images into production-ready laser designs within minutes. The AI system analyses vintage denim details such as fades, contrasts, and wear patterns, automatically generating files optimised for industrial laser execution.
Traditionally, this process required extensive manual intervention and multiple technical adjustments. With Billy, the workflow becomes fully digital, directly linking inspiration with production and significantly reducing development time.
Commenting on the innovation, Jean Pierre Inchauspe, Business Director Asia at Jeanologia, said:
“The industry is looking for faster and more precise ways to develop authentic vintage products. With Billy, brands and manufacturers can directly connect inspiration and production, reducing complexity while maintaining authenticity.”
The AI platform has been trained using more than 9,000 laser designs developed by Jeanologia over decades of collaboration with leading global denim brands, suppliers, and designers. This extensive archive enables the system to accurately interpret vintage wear effects and convert them into reproducible laser designs for industrial application.
Integrated with Jeanologia’s laser technology, the system enhances precision and consistency while reducing manual processes and production inefficiencies.
At Kingpins China, visitors are experiencing live demonstrations showing how vintage denim references can be instantly transformed into laser executions through a seamless AI-powered digital workflow.
Jeanologia highlighted that the combination of artificial intelligence, laser systems, and automation is shaping the next generation of denim manufacturing, focused on speed, efficiency, and sustainability.
The company also emphasised China’s growing role in advanced textile manufacturing. With increasing investments in automation and digitalisation, the Chinese textile industry is rapidly adopting AI-driven technologies to improve productivity and sustainable production practices.
Jeanologia has maintained operations in China for more than 18 years and currently collaborates with over 200 customers through local teams specialising in laser design and product engineering. According to the company, more than 20% of jeans produced in China are manufactured using Jeanologia technologies.
Jean Pierre Inchauspe added:
“What we are seeing is the beginning of a new digital workflow for denim creation, where AI helps transform inspiration into production with much greater speed, precision and consistency.”
As part of Kingpins China, Jessica Lau from Jeanologia’s Asia Brainbox team will also participate in the Denim Talks panel titled “Artificial Intelligence: From Cotton to Culture”, discussing how AI is reshaping the denim value chain from design and manufacturing to consumer engagement.
