Fashion Updates | Sustainability | Technologies

Jeanologia calls for shared responsability on World Water Day 

Published: March 22, 2024
Author: Fashion Value Chain
  • The Spanish company leads sustainable change in the textile industry, demonstrating that it is possible to produce fashion responsibly and profitably.
  • Its technologies have saved the planet more than 20 million cubic meters of contaminated water in 2023.

Coinciding with World Water Day celebrations and under the slogan “Water, a shared responsibility,” the eco-efficient textile technology company, Jeanologia, calls on this productive sector, appealing for a real change, away from greenwashing and towards concrete and collective action.

Jeanologia began its journey swimming against the current in an ocean of skepticism within one of the world’s most polluting productive sectors: the textile industry. It became a pioneer and revolutionized the industry by demonstrating that fashion could be produced by significantly reducing its environmental impact.

Since its foundation, Jeanologia has led sustainable change in the textile industry, thanks to its innovative technologies, which have drastically reduced water consumption and returned the minimal amount of water used to nature in perfect condition.

New environmental record 

Jeanologia set a record in its environmental P&L statement, measuring in cubic meters the contaminated water that is no longer discharged into rivers and seas, as well as the reduction of toxic emissions, thanks to its technological advances and services.

The technologies developed by Jeanologia saved the planet 20,265,581 cubic meters of contaminated water in 2003, equivalent to the consumption of a city the size of Brussels or more than 1,200,000 Olympic pools. Additionally, 97,895,304 kilograms of CO2 emissions were reduced, equivalent to the carbon absorbed by a forest of 9,800,000 trees.

The key to success lies in the integration of eco-efficient technologies in all stages of production, from fabric to garment finishing. In this way, water consumption in the garment finishing process has been drastically reduced, from 70 liters to just 1 liter per garment.

Furthermore, Jeanologia’s eco-efficient technologies include the H2 ZERO effluent recycling plant, a key component of their Mission Zero initiative. This innovative system can recover 95% of the water used in the production process. It plays a vital role in creating a closed-loop system, ensuring minimal water wastage and contributing to a sustainable ecosystem for brands and their suppliers.

Jeanologia’s Air Fiber Washer project focuses on removing microfibers from the garment finishing process, thereby contributing to the preservation of the seas and preventing these microfibers from contaminating marine ecosystems.

Jeanologia also recognizes the importance of measurement and transparency in environmental impact. For this reason, over 10 years ago, it made available to the industry the Environmental Impact Measurement (EIM) software, which today more than 100 brands and 400 laundries worldwide use to measure and improve their collections, avoiding greenwashing and being completely transparent.

An invitation towards a more sustainable water management

On World Water Day, Jeanologia reiterates its commitment to continue leading its Mission Zero: achieving total dehydration and detoxification of the textile industry. A challenge turned into an urgency following UNESCO’s warning that we face an imminent global water crisis, with between 2,000 and 3,000 million people suffering from water scarcity worldwide.

In this context, the Spanish technology company urges adopting a collective commitment. As Jeanologia’s CEO and founder Enrique Silla states, “We are an impact company focusing on water.” Thus, its goal is to reduce the consumption of this resource throughout the textile process to the bare minimum, eliminate 100% of the waste generated in the manufacturing and finishing of garments, and preserve the seas.

Jeanologia has managed to transform the global textile industry, and today its involvement goes further. Although acknowledging that the world has awakened to the urgency of sustainability, Jeanologia claims that there is still a long way to go. Individual awareness and isolated actions are not enough.

Jeanologia: over 25 years transforming the textile industry

Since 1994, Jeanologia’s mission has been to create an ethical, sustainable, & eco-efficient textile industry. The company collaborates closely with brands, retailers, & their suppliers on their transformative journey, offering disruptive technologies, innovative software, and a new operating model.

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