DENIM | Sustainability | Technologies

Jeanologia brings the revolution of waterless stone wash to Kingpins Amsterdam

Published: April 23, 2024
Author: Fashion Value Chain
Jeanologia brings the revolution of waterless stone wash to Kingpins Amsterdam
  • As it did 25 years ago with its laser technology, the Spanish company seeks to revolutionize the denim sector with Atmos, its eco-efficient alternative for garment washing.
  • The Indra technological solution eliminates the use of pumice stone in the jeans finishing process forever.
  • It will exclusively present its Atmos Vintage collection of garments aged in a 100% sustainable way.

Jeanologia, the world leader in sustainable technology for the textile sector, will be present at the Kingpins Amsterdam event, which will be held at the Sugarfactory in the Dutch city on April 24 and 25. Taking advantage of this significant industry gathering, Jeanologia will present Atmos, an eco-friendly solution that aims to change the denim industry by eliminating the need for water and pumice stone while washing clothes.

In the textile business, the conventional usage of pumice stones in the stone wash procedure has long been a latent issue. Beyond creating the iconic 1960s look through abrasion, the stone weakens the fabric, making it harder to recycle cotton later on and reducing the clothing’ durability. The effects on the environment are also somewhat worrisome.

The new stone wash becomes atmospheric wash

In response to these difficulties, Jeanologia has created the INDRA system, which when paired with its well-proven G2 ozone technology, generates the ATMOS finishing process. With the help of this creative combination, jeans can age without the use of pumice stones or water—just ambient factors. This invention not only gives a practical solution to current difficulties but, as Fernando Cardona, head of Jeanologia’s Brainbox,.

The Atmos process with G2 + Indra technology offers an unprecedented, efficient, and sustainable alternative to the conventional stone wash process. It not only drastically reduces water usage by up to 96%, but also offers greater efficiency in the use of productive resources for companies in this sector. Additionally, it improves the quality of garments. As Fernando Cardona points out, “Atmos demonstrates that it is possible to combine authenticity with sustainability.”

Jeanologia revolutionized the textile industry 25 years ago with the implementation of its laser technology, now, the Spanish technological company commits again to drive and lead the change towards more sustainable practices in the fashion industry through this revolutionary garment finishing process. In the words of the head of Jeanologia’s innovation department, “INDRA allows us to achieve something unprecedented: aging garments using atmospheric elements, without the need for water or pumice stone.

Exclusive presentation of the ‘Atmos Vintage’ collection  

The upcoming edition of Kingpins in Amsterdam will serve as a platform to the exclusive presentation of Jeanologia’s ATMOS VINTAGE collection, exemplifying the potential of this revolutionary process.

Inspired by the iconic denim finishes of the 60s and 70s, the collection merges craftsmanship heritage with cutting-edge technology. It has been produced entirely environmentally friendly, using laser and G2 Ozone technologies, and stands out for its bold style and attention to construction details. The looks, inspired by the timeless aesthetics of the 60s and 70s, are made with current fabrics and precise details in seams, patches, and distressing. A ‘tech-artisan’ collection that not only celebrates the nostalgia of past decades but also sets a standard for authenticity and sustainability in contemporary fashion.

“This year, at Kingpins Amsterdam, we present the most authentic and sustainable capsule we have made to date,” says Fernando Cardona, adding that their goal is to “inspire all brands and manufacturers in the textile industry gathering in Amsterdam these days, by allowing them to see with this collection that it is possible to achieve authentically vintage jeans in a 100% sustainable way; without using stones and with the minimal amount of water.”

Jeanologia: over 25 years transforming the textile industry

Since 1994, Jeanologia’ s mission has been to create an ethical, sustainable, and eco-efficient textile industry. The company collaborates closely with brands, retailers, and their suppliers on their transformative journey, offering disruptive technologies, innovative software, and a new operational model. Their groundbreaking solutions, including laser technology, G2 ozone, Dancing Box, e-flow, and H2Zero, have revolutionized the textile industry, providing limitless design and garment finishing possibilities. These advancements not only reduce costs but also conserve water, energy, and chemicals, ensuring zero pollution.

In 2024, Jeanologia celebrates the 25th anniversary of its pioneering laser technology, launched in 1999, which revolutionized denim finishing, replacing harmful practices and eliminating the use of harmful substances. With the same purpose in mind, Jeanologia now faces the challenge of reducing the environmental impact of the garment dyeing process – one of the most polluting in the industry – through its revolutionary ColorBox technology

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