Jaipur Watch Company, a luxury watch manufacturer, has entered the women’s watch market with the launch of the new ‘Brides of Jaipur’ collection in collaboration with actor and media personality Malaika Arora. On September 14, the collection will be unveiled at a fashion and cultural event at the Sawai Man Mahal, Rambagh Palace in Jaipur.
“Bringing Malaika Arora on board for the ‘Brides of Jaipur’ collection feels like the perfect synergy of tradition and modernity,” Jaipur Watch Company’s founder and designer Gaurav Mehta stated in a press statement. “This collection pays tribute to Jaipur’s eternal beauty and rich tradition, and Malaika’s timeless grace and contemporary flair provide a new dimension to our vision. These watches are about more than just showing time; they’re about sharing tales, honoring our history, and creating treasures that will be passed down for centuries.”
The Brides of Jaipur line combines centuries-old craftsmanship with aspects of modern design. The watches in the collection are inspired by Jaipur’s architectural and jewelry traditions, including jaali work, gemstones, and bridal lehengas-inspired designs.
“As a friend of Jaipur Watch Company, I congratulate Gaurav and his team on the launch of the ‘Brides of Jaipur’ collection,” stated Malaika Arora, the company’s CEO. “This magnificent women’s jewelry collection honors the architectural splendor of the Pink City while also showcasing the tradition of complex craftsmanship. I’m delighted for everyone to see this gorgeous collection; you’ll adore it just as much as I do.”
