JACK&JONES Unveils Autumn Winter 2026 Denim Campaign with Vedang Raina
JACK&JONES India has unveiled its Autumn Winter 2026 Denim Campaign featuring actor Vedang Raina.
The campaign brings together the brand’s denim expertise and Raina’s contemporary style. It also highlights the versatility of denim across everyday settings.
For JACK&JONES, denim goes beyond being an everyday essential. It represents personal style, confidence and camaraderie.
The brand focuses on durable quality and modern fits. Its denim is designed to move easily across different parts of everyday life.
Vedang Raina Represents the JACK&JONES Brotherhood
Vedang Raina reflects the campaign’s focus on modern youth culture. His off-screen style and creative energy complement the brand’s identity.
The actor also represents a generation that values individuality and self-expression. His connection with community further supports the campaign’s focus on the JACK&JONES brotherhood.
AW26 Collection Brings Versatile Denim Styles
The Autumn Winter 2026 collection presents denim across a range of silhouettes and styles.
The lineup includes directional barrel fits and sharp bootcuts. It also features denim sets and rugged outerwear.
The collection is built around two key themes, Party and Travel. Therefore, the styles can transition from evening occasions to travel and everyday activities.
Denim remains at the centre of the collection. However, the wider JACK&JONES range covers the modern men’s wardrobe.
The assortment includes casual T-shirts, versatile jackets and signature pieces. Premium Denim and Sheridan shirts also anchor the collection.
JACK&JONES and Vedang Raina on the Collaboration
Sumit Dhingra, CEO & Country Director, BESTSELLER India, said: “At JACK&JONES, denim isn’t about choosing between style or substance; our mindset is built on the ‘&’ – craft & quality, fashion & everyday durability. That dedication is the backbone of our brand, engineered to give men the freedom to go their own way in any setting. Vedang brings an authentic, vibrant energy that reflects our brotherhood today – driven, self-assured, and grounded in togetherness.”
Speaking about the collaboration, actor Vedang Raina said: “Denim has always been the anchor of my wardrobe. It’s what I reach for whether I’m traveling, on set, or catching up with friends. Teaming up with JACK&JONES felt instinctive because their dedication to the craft is evident in every fit and wash. This collection is truly built for the move; it lets you feel completely comfortable in your own skin, stay true to who you are, and take on every day with absolute ease.”
JACK&JONES AW26 Collection Available Across India
The JACK&JONES Autumn Winter 2026 Collection is now available across stores nationwide.
The collection can also be purchased online through the JACK&JONES India website and the JACK&JONES India app.
