IWC Schaffhausen, the Swiss luxury watchmaker, has inaugurated its first physical store in India, situated in Mumbai. The store, located on the upper ground floor of Jio World Plaza, launched in collaboration with its longstanding partner in India, Art of Time. Mehdi Rajan, Managing Director for the Middle East, India, and Africa at IWC Schaffhausen, emphasized the Indian luxury enthusiast’s deep appreciation for Swiss watchmaking, innovation, and exclusive experiences.
The boutique, spanning 40 square meters, features IWC Schaffhausen’s signature watch collections and exclusive editions like the Portugieser Perpetual Calendar and the Portugieser Chronograph. Rajan expressed that the Mumbai store, established in partnership with Art of Time, serves as a platform to bring IWC Schaffhausen’s craftsmanship and timeless design to the heart of the city, offering customers access to exclusive collections in a luxurious environment.
The strategic location of the store in Jio World Plaza aligns with IWC Schaffhausen’s goal to connect with customers on a personal level in the financial capital of India. The store aims to provide an immersive experience, allowing customers to fully engage with the world of watchmaking.
Art of Time, as IWC Schaffhausen’s longstanding partner, expressed enthusiasm about the new boutique, strengthening their enduring relationship. Directors Gaurav Bhatia and Bharat Kapoor highlighted the significance of Jio World Plaza as the ultimate luxury destination in Mumbai, where customers can enjoy an elevated shopping experience while exploring the world of IWC Schaffhausen. The collaboration seeks to cater to the discerning customer base in Mumbai, combining luxury and exclusivity in the realm of Swiss watchmaking.
