IVS Group has appointed Atish Bhatia as Group Chief Marketing Officer and Head of IVS Fashion. In this dual role, he will lead the Group’s marketing, brand strategy and communications. He will also drive the growth and expansion of its fashion business.
As Head of IVS Fashion, Bhatia will oversee business strategy, brand development and expansion for The BT Club and NotreDeim. The BT Club is a streetwear brand focused on Gen Z consumers, while NotreDeim offers premium lifestyle apparel. Through these brands, IVS Group aims to build distinctive fashion labels that connect with India’s changing consumer preferences.
Bhatia brings over a decade of experience in fintech, media, digital platforms, brand partnerships, monetisation and growth strategy. Before joining IVS Group, he served as Chief Marketing Officer at FiatPe. There, he led marketing initiatives focused on brand building, merchant engagement and business growth in India’s digital payments sector.
Earlier, Bhatia worked as Head of Sponsorship at Saregama India Ltd., where he led strategic partnerships and brand alliances. At Condé Nast India, he developed scalable revenue models and expanded digital monetisation across premium media platforms.
His experience also includes roles at Pocket Aces, where he managed monetisation for Dice Media, and ELLE India, where he served as Region Head for West and South. At ELLE India, he oversaw digital, print, brand solutions and experiential initiatives.
Additionally, Bhatia has worked with media organisations such as Times Internet, Forbes India, Naukri.com and Hindustan Times. Across these roles, he managed various functions focused on business expansion and revenue growth.
With this appointment, IVS Group aims to strengthen its brand strategy while expanding its presence in the fashion market through The BT Club and NotreDeim.
