Industry Updates

ITMA closes, but for ERCA a broader “sharing phase” has just begun.

Published: June 27, 2023
Author: Fashion Value Chain

Now is the time to spread the word about the REVECOL® responsible innovation
and make a difference in the textile industry

ERCA successfully showcased their latest product during the recent ITMA 2023 exhibition, taking the opportunity to share with ITMA visitors the journey that stood behind the creation of REVECOL®.
Thanks to the high tech and pioneering manufacturing process, REVECOL® transforms critical waste materials (exhausted vegetable oils) into a line of innovative and responsible chemical auxiliaries destined for the entire textile industry and its various applications, offering unique characteristics: circular DNA, certification, safety, high performance, competitivity and applicability on any type of textile fiber, whether virgin or recycled.

Two of the industry’s best-known brands, Patagonia® and trim supplier YKK teamed up with ERCA to deploy REVECOL® in their manufacturing process. This unique alliance was presented to ITMA visitors as an example of what the industry can achieve through collaborative practices.

Now, however, it’s time to share REVECOL® by ERCA’s responsible innovation with a wider audience in order to make a genuine difference.

The process of sharing REVECOL® with the industry really started with the announcement of ERCA’s partnership with Patagonia® and YKK and deepened during the inspiring in person session Upcycling Minds Think Alike moderated by Giusy Bettoni, CEO and Founder, C.L.A.S.S.

(Creativity, Lifestyle and Sustainable Synergy), and which saw the participation of Matt Swartz, Color and Material Quality Manager of Patagonia®, Fabio Locatelli, Head of ERCA, Textile Specialties Business Unit and Mike Maekawa, Sales and Business Development Manager, YKK Vietnam.
During the talk, each participant spoke about how the partnership will benefit the industry at large.
“Through thoughtful consideration we designed our approach and conversion to REVECOL® LV-TS to have an outsized impact from the start. The real success is seeing this go beyond Patagonia® products and spread across supply chain partners, brands and consumers. This is one domino to fall in how we do business to save our home planet,” said Matt Swartz, Color and Material Quality Manager of Patagonia®.

“We are thrilled to be part of this unique 3-way collaboration, exemplifying how true upcycling on a mass-production scale is made possible at the center of garment manufacturing. We look forward to the expansion of REVECOL® across the entire textile industry,” said Mike Maekawa, Sales and Business Development Manager of YKK Vietnam.

“One of the most rewarding achievements is not only to see that REVECOL® can really make a difference, but that leading companies are teaming up with us to utilize it in products that bring the message of sustainability to the end consumer,” ended Fabio Locatelli, Head of ERCA Textile Specialties Business Unit.

Responsible innovations like REVECOL® find success when they are embraced and adopted by other industry players. Success is measured by how widely the market utilizes these advancements and what their ultimate impact on the environment is. It is vitally important that new sustainable products and technologies are used on a large scale, otherwise, true change hasn’t taken place and tangible benefits cannot be measured.

So, now is the perfect time to share REVECOL®, a next generation advancement, across the market as a whole and to as many end consumers as possible.

After all, when it comes to sustainability, the key to success is in strategic partnerships and sharing
advancements within the industry, with an eye to expanding it on a mass scale

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