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FASHION VALUE CHAIN

This Diwali, ITC Ltd.’s homegrown brand B Natural Juices & Beverages collaborated with Metaverse Diwali Mela by Yug Metaverse, a virtual platform for creating immersive 3D experiences. In a first of its kind attempt, B Natural launched its Festive Delight gift packs at the metaverse festive mela.

The virtual event provided an immersive experience to consumers and showcased branded games and engagement zones, it highlighted B Natural’s distinctive proposition of providing nutrition with the goodness of fruit and fiber in their fruit beverages. Consumers participated by creating their own digital avatars on http://diwali.yugverse.com, and won Fiber Coins. The B Natural stall enabled consumers to purchase B Natural Festive Delight gift packs from a digitally enabled Amazon page. Further, using the Fiber Coins, they had the opportunity to virtually gift B Natural Festive Delight gift pack to their loved ones through email with a customized message.

In a bid to offer increased and innovative avenues for gifting, the brand partnered with Domino’s Pizza, one of the largest Quick Service Restaurant (QSR) chains in the country to make it convenient for consumers to purchase gifts by creating more touchpoints. Leveraging Domino’s strong home-delivery network and wide-spread reach, consumers purchased B Natural’s premium gift packs from the Domino’s store or from their app and have them delivered at their doorsteps. The Festive Delight packs were available across selected outlets of Delhi NCR and Punjab.

Commenting on the association, Mr. Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “With evolving time, it is important that we broaden our outreach with an innovative approach. We are extremely proud that through our association with Yugverse and Domino’s we delivered an exclusive and unique gifting experience to our consumers this Diwali”.

About B Natural:

Turn to B Natural fruit beverages which is made from the goodness of fruit and fiber. The range is crafted from Indian fruits sourced from local Indian farmers and farmerettes, from across the country. We ensure that our consumers can taste the fruit of hard work and dedication put in by our farmers. Therefore, the process of developing B Natural ready to serve fruit beverages does not involve the additional step of concentration, which involves heating of juice/pulp to remove water content, which may lead to loss of nutrients, in the form of antioxidants, like Vitamin C.