ISPO 2026 has officially opened ticket sales, signalling strong momentum ahead of its upcoming edition scheduled from 3 to 5 November 2026 at RAI Amsterdam.
Organised by Raccoon Media Group in partnership with Messe München, the event marks a strategic shift as it relocates to Amsterdam, aiming to enhance accessibility and align with global industry cycles.
Early-bird Expo tickets are priced at €29 for a limited release, offering access to the two-day exhibition on 4–5 November. Prices will increase in phases, reaching €99 at full rate. Tickets for the ISPO Leaders’ Summit on 3 November are also available at €495 for senior industry professionals.
The revised pricing strategy is designed to improve affordability and broaden international participation, supported by a €1 million Hosted Buyer Programme connecting global buyers with exhibitors.
Strong Industry Participation and Exhibitor Line-up
ISPO 2026 is expected to bring together over 25,000 industry professionals across the sports, outdoor, and fitness sectors. More than 500 exhibitors and brands have already confirmed participation, including Reebok Accessories, Skechers Running, and Scott Sports.
Major retailers and platforms such as Decathlon and Amazon are also set to participate, reflecting renewed confidence across the sector.
Immersive Experience and Industry-Focused Zones
The event will feature over 20 activations, including interactive zones such as snow ramps, running tracks, and product testing environments. These are designed to create an engaging, hands-on experience for attendees across the value chain.
Dedicated halls will cover segments including outdoor, sports, fitness, sourcing, textiles, and sustainability, alongside international pavilions. Sustainability will remain a central focus, with emphasis on circularity, responsible production, and material innovation.
The International Running Expo (IRX), Europe’s only B2B running-focused platform, will also be integrated into the event.
Leadership Summit and Industry Dialogue
The ISPO Leaders’ Summit will open the event on 3 November, bringing together senior executives, policymakers, and industry experts to discuss key themes such as participation, sustainability, and fair trade.
Confirmed speakers include Andy Rubin, Hap Klopp, John Lacy, and Margit Gosau.
Investment and Future Vision
A €3 million investment programme has been committed to support the event’s transformation. This includes funding for buyer engagement, content development, and sustainability initiatives managed through ISPO’s Impact Council.
With a renewed format, strategic investments, and strong industry backing, ISPO 2026 is positioned to re-establish itself as a key global platform for the sports and outdoor industry, fostering innovation, collaboration, and future growth.
