BOSS has unveiled its Fall/Winter 2025 campaign, “Be the Next”, placing a strong focus on the “Be” from its global platform “Be Your Own BOSS.” The campaign highlights rising talents who are forging their own paths, with Indian actor and dancer Ishaan Khatter taking a leading role.
Khatter, regarded as India’s latest “It Boy” making waves in Hollywood, embodies the ambition and individuality central to the BOSS identity. After his standout performance in HOMEBOUND, a critically acclaimed film at the 2025 Cannes Film Festival, Khatter has quickly emerged as one of the most dynamic names in entertainment. His artistic journey—spanning years of dedication, craft refinement, and global recognition—showcases the qualities of resilience, versatility, and passion that align with the BOSS spirit.
Joining him in the campaign are global rising stars from across creative industries: English actor Aaron Pierre, soon to debut as a superhero with DC Studios; SEVENTEEN leader and K-pop icon S.COUPS; professional tennis star Taylor Fritz; and fashion’s rising muse, Amelia Gray. Together, they represent the determination and vision behind “Be the Next” BOSS.
The campaign film follows Khatter’s symbolic journey through a tunnel, toward a radiant light that mirrors his aspirations and achievements. Styled in sophisticated, richly textured ensembles from the BOSS Fall/Winter 2025 collection, Khatter embodies what it means to embrace risks, challenges, and individuality while building a legacy.
Reflecting on his role, Khatter stated: “It’s about staying true to yourself, pushing boundaries, and constantly striving to grow. For me, it’s not just about success but about the journey and the stories we create along the way.”
BOSS is amplifying this campaign globally with a 360-degree rollout, including large-scale outdoor activations and high-impact digital and static billboards in major cities. The BOSS Fall/Winter 2025 collection is now available in BOSS stores worldwide, on boss.com, and via select wholesale partners.
