In a significant development for the beauty and personal care market in India, IOSPL, the omnichannel partner for global brands, has introduced three subsidiary brands—Naturtint, Boldify, and Estate—at Cosmoprof Mumbai. These brands are recognized for their dedication to sustainability and cruelty-free formulations, aiming to reshape ethical beauty standards in India.
Naturtint, a leader in ammonia, paraben, and resorcinol-free hair color, emphasizes sustainability and cruelty-free practices. As the first USDA-certified Bio-based hair color line in 2021, Naturtint brings over 30 years of excellence to Indian consumers.
Boldify focuses on solutions for thinning hair, providing plant-based fibers with a water-resistant, conditioning formula. The brand prioritizes quality and achieves real-hair-like finishes, catering to those seeking hassle-free hair care.
Estate Cosmetics, a well-known Canadian brand, introduces high-quality, vegan, and cruelty-free cosmetics to India. Balancing affordability with quality, Estate Cosmetics embodies a commitment to ethical beauty, blending tradition with modern trends.
Bimal Thakkar, CEO and Co-Founder of IOSPL, expressed excitement about expanding in the Indian beauty market. He emphasized the commitment to offering eco-conscious brands that align with evolving consumer preferences for ethical and safe beauty solutions.
Naturtint’s Global Marketing Head, Karishma Jeswani, shared enthusiasm about introducing their innovative, ammonia-free hair color formulations to Indian consumers. She highlighted the brand’s dedication to sustainability and cruelty-free solutions.
Himadri, Marketing Head India for Boldify, expressed pride in introducing animal test-free and vegan hair solutions to India. The brand aims to provide a natural finish for individuals seeking thicker, fuller hair, emphasizing quality, convenience, and safety.
Estate Cosmetics President Gurmeet Tagore expressed excitement about the brand’s debut in India. The collaboration with IOSPL at Cosmoprof Mumbai signifies a meaningful partnership aligned with the brand’s mission of redefining ethical beauty and embracing diversity. The introduction of Naturtint, Boldify, and Estate Cosmetics by IOSPL represents a transformative moment for ethical beauty choices in India. These brands bring innovation, sustainability, and responsibility to the forefront, offering consumers new and conscious options in the beauty and personal care space.
