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Introducing Rare Beauty’s Fall Line: Available Exclusively with Sephora on

Published: July 27, 2023
Author: Fashion Value Chain

Rare Beauty by Selena Gomez, the trailblazing beauty brand known for its inclusive and innovative products, is launching its highly-anticipated Fall line exclusively with Sephora in India, available online only on Elevate your eye game with this collection featuring the Rare Beauty All of the above Weightless Eyeshadow Stick, the Brow Harmony Precision Pencil, and the Perfect Strokes Longwear Gel Eyeliner.

The collection is all set to go live on July 27th, 12 am, on the website and app.

Let’s take a closer look at the three exceptional products designed to deliver with ease and precision:

Rare Beauty’s Weightless Eyeshadow Stick: A super creamy, do-it-all formula that effortlessly lines, shades, smokes out, and highlights your eyes. Infused with ultra-fine, multidimensional pearls for a shimmering glow. All-day fadeproof, transferproof, and water-resistant for flawless looks that last.

Rare Beauty’s Perfect Strokes Longwear Gel Eyeliner: An easy-glide, waterproof gel pencil with rich pigment and precision. Experience the best of our bestselling Perfect Strokes Matte Liquid Liner, now in a twist-up gel pencil. Define your eyes with ease, no tugging or skipping. The blendable formula allows for experimentation before setting to a fadeproof, transfer-proof finish. Available in three striking shades: True Black, True Brown, and Compassion (burgundy).

Rare Beauty’s Brow Harmony Precision Pencil: A long-lasting, waterproof pencil with a unique angled tip for precise, hair-like strokes. Fill, shape, and define your brows effortlessly with a non-creamy, non-waxy formula that stays put all day. Choose from six shades to match your hair color: Soft Blonde, Rich Taupe, Warm Brown, Cool Brown, Deep Brown, and Soft Black.

The Fall line by Rare Beauty is a celebration of beauty and empowerment, embracing the uniqueness of every individual. With these innovative eye makeup products, you can effortlessly create looks that express your true self.

For all beauty enthusiasts, mark your calendars for July 27th at 12 am when the exclusive Rare Beauty Fall line launches online only on Prepare to be inspired, empowered, and amazed by the endless possibilities this collection offers.

About Rare Beauty

Founder and creator Selena Gomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations of beauty that are impossible to achieve. Rare Beauty is about celebrating who you are and what makes you different. We use makeup to shape positive conversations around beauty, self-acceptance, and mental health. Not only do we want everyone to feel good about themselves, we want to help them feel more authentically connected to one another and feel less alone in this world. Rare Beauty is available only at Sephora in India.

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