International brands and retailers have committed to shifting to recycled, circular, sustainable materials by 2030, even as consumers are demanding greener options. Realising the urgent need to spruce up production of such fibres and textiles, Rudra Ecovation Limited and Shiva Texfab Limited are strengthening their efforts to offer high-quality recycled fabrics that meet the highest standards of sustainability, traceability, circularity.
The company’s state-of-the-art manufacturing plant produces 320,000 meters per day of recycled textiles made from PET bottles. The plant recycles as much as 8.8 million PET bottles per day, making it among the world’s largest recycling facilities.
From this partnership between Rudra and Shiva for rPET textiles has emerged Anaura, a groundbreaking wearable material, which meets some of the highest standards of sustainability, traceability, circularity.
To further improve the environmental footprint of Anaura fabric, the company has opted for dope-dyeing and pre-coloured fibre, which eliminates conventional wet dyeing processes. This not only enhances the efficiency of the production process but also leads to substantial savings in water, chemicals, and energy.
Says Akhil Malhotra, Director, Rudra Ecovation, “In a world where fast fashion and environmental concerns loom large, Anaura emerges as a champion of eco-friendly innovation, offering a superior alternative to fabrics derived from unsustainable practices.”
The company is GRS and ISO certified.
Anaura – Fashion with Purpose!
What sets Anaura apart is its unwavering commitment to transforming post-consumer PET bottles into more than just wearable items; it’s about fashion with a purpose. With an impressive daily production of 320,000 meters, Anaura products epitomise sustainability and elegance. Imagine skin-friendly, flexible, and durable materials that not only ensure comfort and longevity but also make a bold statement against environmental degradation.
At Bharat Tex 2024, the company will showcase its wide range of Anaura fabrics with various functional properties, apt for formal wear, sportswear, casualwear.
Rudra Ecovation – Pioneering Sustainable Innovation
Talking proudly about the company and its achievements, Mr Malhotra stated, “Established in 1997 in Ludhiana, Rudra Ecovation Limited (formerly known as Himachal Fibers Limited) stands as Asia’s largest integrated plastic recycling facility, leading the charge in sustainable innovations.
“Operating at the intersection of technology and environmental consciousness, our facility employs precise material science applications to process an impressive 350 metric tons of PET waste daily. The backbone of our operations lies in the precision and sophistication of our machinery, sourced from renowned manufacturers in Switzerland (Rieter), Italy (Savio), and Germany (Schaeffler). Our initiatives consistently adhere to the gold standard of ESG principles.”
Environmental Impact:
Recycling 8.8 million PET Bottles every day
Saving 1,40,000 MT of CO2 Emissions yearly
Resource Conservation through waste recycling
Promotion of Energy Saving and Waste Reduction
Lowering Greenhouse Gas Emissions in Recycling Process
Water Conservation in PET Bottle to Fiber Transformation
Contributing to Climate Change Mitigation
Promotion of Circular Economy in Manufacturing
