Montebello, Calif. — (For Immediate Release) – As global leaders in down
traceability, ALLIED Feather + Down is poised once again to take a leap forward for
animal welfare, sustainability, and circularity with their new RENU:TRACE recycled
and traceable down insulation program.
In order to help bring this groundbreaking new product to market, ALLIED is looking
for partner brands around the globe who are currently using down sourced through
the Responsible Down Standard (RDS) program to participate.
“With demand at an all time high, recycled down is becoming an increasingly
important material for many of our outdoor, fashion, and bedding partners,” said
Daniel Uretsky, President of ALLIED Feather + Down. “Current recycled down
offerings have one major flaw: they don’t necessarily comply with RDS protocol,
meaning it’s impossible to know how ethically the birds in the supply chain are
treated. RENU:TRACE will fix that.”
The Responsible Down Standard works by auditing every farm in the down supply
chain for the ethical treatment of their geese and ducks. From there, a lot number
follows each batch of down to the factory, final product, and the customer. Any
down jackets currently using RDS down are candidates for the RENU:TRACE
program.
Any brand participating in the RENU:TRACE program would benefit from the ability
to market their jackets, sleeping bags, and bedding as traceable, recycled, and
recyclable, with hangtags and instructions for shipping used product back to
ALLIED. Participating brands would also have priority for sourcing RENU:TRACE
material for their sustainable product lines.
