INTERSPORT Returns as Premier Retail Partner
ISPO organisers, Raccoon Media Group and Messe München, announced that INTERSPORT, a global sporting goods leader, will be the first major retail partner at ISPO 2026. The event moves from Munich to Amsterdam in early November. This relocation marks a new chapter for the sporting goods, outdoor, and winter sports industries.
Boosting Collaboration in the Sports Industry
Mike Seaman, Group CEO of Raccoon Media Group, said, “Partnering with INTERSPORT is a major milestone. Their global presence, consumer insight, and focus on innovation align perfectly with ISPO 2026’s vision. This partnership connects brands and retailers and sets a strong foundation for the event.”
Dedicated INTERSPORT Members Lounge
ISPO 2026 will feature a dedicated INTERSPORT Members Lounge at RAI Amsterdam. Buyers from over 42 countries will meet brands in one location. With 5,464 stores worldwide, INTERSPORT benefits from the event’s earlier dates and easier accessibility. This is part of a £1M expansion of the Hosted Buyer Programme.
Focus on ROI and Strategic Meetings
Seaman emphasized, “Exhibitors seek tangible business outcomes. Our Hosted Buyer Programme drives lead generation, buyer meetings, and measurable ROI. INTERSPORT recognises the value of connecting with multiple brands efficiently.”
Shared Commitment to Sport and Well-Being
INTERSPORT and ISPO both aim to promote sport, health, and well-being. ISPO 2026 offers a three-day immersive experience. It includes curated content, interactive activations, and networking opportunities. The event helps buyers and brands build lasting relationships beyond business hours.
