A Series of Portraitures – An Exploration of Lover’s Diverse Expressions
With Interflora’s “The Art of Love” campaign, which explores the various ways that love manifests itself via magnificent floral craftsmanship, the poetry of love takes on a remarkably visual shape. The campaign weaves together a narrative that connects traditional romanticism with contemporary relationships through a series of poignant portraitures that honor love in its most profound, intimate, and unabashed manifestations. Each story, which ranges from enduring friendships to renewed loves, self-love to unbreakable relationships, is set against stunning floral arrangements, which artistically acknowledge Interflora’s skill in evoking strong feelings through flowers.
THE CAMPAIGN
“The Art of Love” Showcasing a diverse ensemble of creators, designers, and visionaries, the campaign beautifully encapsulates the quiet resilience and striking allure of love through evocative imagery:
- Gaurav Khanijo and Reeyaa Nair – Love isn’t bound by time but by the strength to begin again. In stolen moments, hearts rediscover what was always meant to be—endless possibilities and destiny unfolding.
- Sanjana Batra and Awral Beri – A wild symphony of chaos and comfort, where every mess is made beautiful by shared moments. Two hearts, not just in name but in spirit, creating a haven of dreams, joy, and belonging.
- Chirag Dengra and Saim Ghani – A bond that flows freely, without explanation or expectation. It’s a quiet strength, an unapologetic truth—soft enough to heal, powerful enough to move the world.
- Karmaa Dhingra and Pranav Goswamy – The rare art of finding the one who sees magic in your madness. Through every season and storm, friendship remains—a connection that stays beyond fate.
- Archana Jain – The greatest love story is the one with yourself. A journey of self-acceptance, quiet confidence, and love that lasts a lifetime.
THE EXPERIENCE
In addition to being a visual campaign, “The Art of Love” is an immersive celebration of human connection in which the language of love is expressed through flower creativity. Interflora redefines flowers as more than just gestures through their sweeping installations and intensely intimate narratives. They are curators of emotions, creating moments that celebrate love in all its purity. These stories, which are romantic, platonic, and self-affirming, have an authentic resonance and demonstrate the fragility and strength of love in all of its manifestations.
ABOUT INTERFLORA
Interflora is a legacy floral gifting and décor brand that was founded in the UK over a century ago and is present in 135+ countries across the globe. In 2017, under Anuja Joshi’s visionary leadership, it entered India, transforming the landscape of luxury floral design. Blending innovation with timeless elegance, Interflora creates breathtaking arrangements inspired by art, fashion, and architecture. From grand celebrity weddings—Anant Ambani & Radhika Merchant, Alia Bhatt & Ranbir Kapoor, Kiara Advani & Sidharth Malhotra—to exquisite floral artistry for Dior, Gucci, Manish Malhotra, and Anamika Khanna, the brand has built an impressive roster of clients. Overcoming challenges like an underdeveloped supply chain, Interflora pioneered India’s first seamless floral ecosystem—partnering with 200+ growers, introducing new flower varieties, and assembling a team of 180+ internationally trained designers. Today, it operates across 30+ cities with 100 dark stores, offering bespoke floral arrangements, luxury hampers, corporate gifting, and premium décor for weddings and events. More than just flowers, Interflora crafts unforgettable experiences, setting new benchmarks in floral excellence. Whether for a grand celebration or an intimate gesture, it remains India’s premier destination for luxury flowers.