Indo Count, an end-to-end bedding provider creates comprehensive sleep experiences. Their passion and global vision have propelled them into 49 markets, with plans to expand each year. They are the preferred partner for renowned retail, hospitality, and fashion brands worldwide, known for their speed, agility, and client-centric solutions that resonate with consumers. Their vision is to emerge as a critical player in the global home textiles sector, leveraging technology, expertise, and innovation. Committed to delivering superior product quality, prompt services, and value for money using their technological and organizational prowess.
TVC Media Team recently engaged in a conversation with Indo Count. It recently had its products featured at Heimtextil 2024 and DOMOTEX 2024.
- What are the innovations in Heimtextil from your company?
In 2024, our company embarked on a significant and forward-thinking initiative, especially showcased at two major events: Heimtextil in January and the March New York Market Week. Our objective is to contribute actively to the overarching circularity process within the textile industry.
To achieve this, we have launched two innovative product lines: ReKoop and ReLoop. ReKoop involves products manufactured using recycled materials, possibly derived from post-consumer or post-industrial sources.
We aspire to lead the change in Environmental, Social, and Governance (ESG) principles. We want to set an industry standard and be at the forefront of change, influencing and encouraging the textile industry’s shift towards more responsible and environmentally friendly practices.
- In General, what innovation have you seen in the exhibition?
We have witnessed a notable innovation in the exhibition within the textile industry. The integration of advanced technologies and sustainable practices has been a key highlight. Our industry has embraced innovations in manufacturing processes, such as smart automation and digitalisation, to enhance efficiency and quality control.
Additionally, there has been a significant focus on sustainable practices, with a surge in the development and display of eco-friendly and recycled textiles. This aligns with Indo Count Industries Limited’s commitment to environmental responsibility. The exhibition has also showcased innovations in design and materials, catering to the evolving preferences of consumers in a rapidly changing market.
- How is the home textile industry growing in India and the international market?
We have witnessed a growth trajectory in the home textile industry, both domestically and internationally. In India, the sector has evolved into a dynamic and competitive market, driven by rising disposable incomes, changing consumer lifestyles, and a growing awareness of home decor trends. At Indo Count Industries Limited, we have strategically positioned ourselves to capitalise on this growth.