Innovations & Development Latest Trends in Digital Printing Packaging Solutions

Published: May 16, 2024
Author: Fashion Value Chain

The market for digital printing packaging has grown significantly in recent years due to the growing need across a range of industries for specialized and aesthetically pleasing packaging solutions. With its ability to produce high-quality printed package materials quickly, cheaply, and with flexibility, digital printing technology has completely changed the packaging sector.

This industry serves a broad range of industries, including as consumer goods, pharmaceuticals, food and beverage, and cosmetics, among others. Brands use digital printing to increase product exposure, brand recognition, and customer engagement. due to the growth of e-commerce and shifting customer tastes.

Current Market Dynamics:

According to a Future Market Insights report, the digital printing packaging market is expected to increase at a rate of 5.1% over the anticipated time. It is anticipated that the sector would grow to a market value of US$ 18,666.50 million by 2023.

The driving force behind the demand for digital printing is its eco-friendly aspect and the robust growth of commercial packaging. The use of digital printing lowers the environmental impact as it reduces the installation waste and requires no grids.

Packaging and printing help create the product’s identity to market the product effectively. Digital printing consists of graphics, texts, patterns, and other visual materials printed straight to the packaging materials like transfer films, papers, cardboard, and other materials.

Surging demand for personalized packaging solutions is dictating the forecast trends in the market. Digital printing facilitates easy and cost-saving packaging of products with distinct designs, materials, and products. Customization also helps companies improve their brand image, interact with their clients, and cater to shifting customer interests toward personalized products.

Several standards, like food safety and labeling regulations, drive the packaging industry. It can be hard to meet these standards for digital printing businesses as some printing inks and technologies may not serve certain requirements. This factor can restrict the use of digital printing in industries with stringent regulations.

Top Highlights from the Future Market Insights’ Analysis of the Digital Printing Packaging Market
  • Countries in the Asia Pacific are expected to observe significant CAGR over the forecast period.
  • Australia’s digital printing packaging industry is expected to be the next go-to-market in the assessment period as players shift their base from matured markets like the United States and Europe.
Developments in the Digital Printing Packaging Industry:
  • In April 2022, Huhtamaki launched a Push Tab blister lid, a first-to-market PET blister lidding composed of a single material, sans any metal, to serve the healthcare sector. Push Tab blister lid works on the present packaging portfolio without compromising the speed.
  • AutajonGroup revealed in September 2022 that the Californian firm ZappPackaging entered its Packaging Division. The acquired company is expected to invigorate the parent company’s operations in the United States, particularly in California.
  • Mondi Plc. Introduced, a web platform for excellent print and design to differentiate its uncoated fine paper (UFP) brands. It briefs the printing and design industry professionals regarding high-quality paper brands, paper recommendations, multimedia content.
  • Avery Dennison Graphics Solutions declared its partnership with Siser North America to venture into the crafter/DIY market. Siser has over 40 years of experience in the consumer craft industry as a leader in heat-transfer vinyl and an expert in modification.

The digital printing packaging market has experienced remarkable growth in recent years, fueled by the increasing demand for customized and visually appealing packaging solutions across various industries. With its flexibility, speed, and cost-effectiveness, digital printing technology has revolutionized the packaging industry, enabling brands to enhance product visibility, brand recognition, and consumer engagement.

Looking ahead, the market is poised for continued expansion, with a forecasted growth rate of 5.1% over the estimated time. By 2033, the market is projected to reach a value of US$ 30,696.45 million, driven by factors such as the eco-friendly aspect of digital printing, the surge in commercial packaging, and the demand for personalized packaging solutions.

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