INNISFREE, a well-known skincare brand dedicated to harnessing the natural beauty of Jeju Island, has been a significant presence in India since its debut in 2013. Its mission is to bring the goodness of clean air, gentle sunlight, fertile soil, and pure water from Jeju Island to skincare enthusiasts.
Nykaa, a prominent omnichannel consumer-tech company and India’s preferred beauty and lifestyle retailer, joined forces with BookMyShow, the nation’s leading entertainment hub, to introduce Nykaaland – India’s first beauty and lifestyle festival. This groundbreaking event provided INNISFREE with an excellent platform to showcase its latest innovations and beloved products in new packaging.
At Nykaaland, the beauty festival featured a dedicated INNISFREE booth that offered exclusive experiences and activities. These included engaging games like claw machines and Plinko to win exciting beauty prizes, opportunities for customers to try out the latest beauty products, expert consultations for personalized recommendations from experienced beauty professionals, and a photo booth for capturing cherished memories. However, Nykaaland wasn’t solely about beauty; it also offered a wide range of entertainment experiences.
This meticulously planned two-day festival pushed the boundaries of imagination and delivered an unconventional experience in the realms of beauty and lifestyle, all on a grand scale never witnessed in the country before.
Nykaaland aimed to provide an unparalleled experience, ensuring an unforgettable weekend with captivating encounters with renowned brands and influential figures from the beauty and fashion industries. The festival’s first edition, co-produced and promoted by BookMyShow Live, the live entertainment experiential division of BookMyShow, was hosted in Mumbai on November 4th and 5th, 2023, at the Royal Western India Turf Club, Mahalaxmi Racecourse.
INNISFREE’s commitment to promoting healthy skin through high-efficacy natural ingredients and eco-friendly practices aligns with its mission of protecting the beauty of nature and giving back to it. The brand shares its environmentally friendly values and philosophy while initiating various activities to make sustainable practices more accessible to a broader audience. This reflects a shared vision of sustainability and care for the environment.
Nykaaland serves as an exciting platform where beauty and lifestyle brands can connect with their audience on a personal level and provide a unique and immersive experience. INNISFREE’s participation in this event showcases its dedication to not only delivering exceptional skincare but also connecting with customers in an engaging and meaningful way. This aligns with its mission of promoting healthy and radiant skin while respecting and preserving the beauty of nature.
