Next Step Toward Responsible Fashion: Indorama Ventures Launches deja™ Care for Soft-Skin Applications
Indorama Ventures Public Company Limited (IVL), a global sustainable chemical company, has introduced deja™ Care, a new range of skin-friendly PET fibers and filament yarns designed for apparel. These products are tested against 17 harmful chemicals and certified to international standards such as OEKO-TEX® Standard 100, DIN EN 71-3, and ISO 17294-2.
Environmentally Conscious Design
Under the deja™ Care brand, IVL uses eco-friendly chemicals during the PET polymerization process. This approach allows customers and brands to create skin-sensitive apparel such as maternity wear, underwear, infant and children’s wear, and school uniforms. Moreover, the range supports essential fashion that touches consumers’ skin daily—combining comfort with sustainability.
Controlled Manufacturing and Proven Performance
All deja™ Care fibers and yarns are produced in fully integrated in-house facilities across Asia, ensuring end-to-end quality control and traceability. Previously, these materials proved their safety and performance in hygiene applications like baby wipes and diapers. Now, they extend the same trusted standard to apparel brands seeking responsible fashion solutions.
Cleaner, Greener Fabric Production
In addition, fabric manufacturers benefit from cleaner wastewater, lower sludge generation, and reduced disposal needs. These features help the textile industry minimize pollution and improve production sustainability. Consequently, deja™ Care supports a more responsible and transparent fashion supply chain.
A Call for Sustainable Partnerships
Indorama Ventures invites brand owners and fabric producers to explore deja™ Care’s certified quality and environmental benefits. Those interested in sustainable textile solutions can contact their account manager or reach out at enquiry.fibers[at]indorama.net.
More information about the complete deja™ portfolio, including recycled and bio-based options, is available on the company’s website.
