The largest maker of bed linens for homes worldwide, Indo Count, and Iconix International Inc. have inked a licence agreement for Fieldcrest and Waverly brands in the US and Canada. With the successful acquisition of WAMSUTTA, Indo Count’s position in the US market is further cemented by this calculated move.
The recently established licencing agreements cover an extensive array of product categories, such as bath and window treatments, sheets, fashion and utility bedding, and more. With this transaction, Indo Count’s brand portfolio is considerably strengthened, improving its capacity to serve a variety of US and Canadian customer sectors.
Fieldcrest, which originated in the North Carolina textile mills, has been a reputable brand for high-quality bedding and bathroom products since its establishment in 1893. This brand’s dedication to exceptional quality, both aesthetically pleasing and functionally, is highlighted by its rich American past. Fieldcrest offers premium bath and bedding products that turn ordinary activities into indulgent moments.
Established in 1923 by F. Schumacher & Co., a manufacturer of high-end European textiles, Waverly was designed to provide fashionable home furnishings to the burgeoning American market. Waverly is a company that never stops innovating, appealing to modern consumers with a design staff that pays close attention to and incorporates emerging trends. Waverly, a pioneer in designs and patterns since its founding, has come to represent individual taste in home fashion.
Fieldcrest and Waverly’s broad demographic appeal enables Indo Count to successfully target various customer demographics, increasing overall market penetration. Indo Count’s dedication to growing its value-added business is reinforced by these relationships, which set the company up for long-term growth and success in the international market.
