Renowned luxury jewellery brand The House of Isharya has launched a new sub-brand, Indinoor, marking a contemporary take on traditional Indian festive jewellery. The debut collection, Jewels of Happiness, reflects a vibrant fusion of heritage artistry and modern design, created for today’s expressive, tradition-rooted Indian woman.
Indinoor is envisioned as a celebration-first label, crafted for life’s joyful moments—be it weddings, festivals, or close-knit family occasions. Rooted in Isharya’s commitment to quality, the collection blends affordable elegance with deep cultural aesthetics, offering pieces that are both versatile and memorable.
With a goal to become the leading destination for ethnic occasion jewellery, Indinoor is set to deliver a wide range of curated styles at accessible price points. This launch redefines how Indian women engage with jewellery—making statement adornments available without compromising craftsmanship or identity.
“Indinoor speaks to a new generation that values self-expression and cultural legacy,” says a brand spokesperson. “Every piece is designed to resonate with individuality while honoring timeless traditions.”
The Jewels of Happiness collection draws from India’s rich craft heritage to deliver refined yet expressive jewellery for every celebration. It invites wearers to find joy and connection in every detail—whether subtle or bold, intimate or grand.
