Industry Updates

India’s Lucknow welcomes the first Adidas Originals store.

Published: 03/02/2023
Author: Fashion Value Chain

The first location of German sportswear juggernaut Adidas Originals has opened in Lucknow, India. The most recent Originals collections, including Superstar, Stan Smith, NMD, EQT, Crazy, and Forum, will be displayed in the 1,350-square-foot store, which is situated in Lulu Mall. The store has specific areas for products in the women’s, children’s, men’s, outdoor, and originals categories.

“We are honoured to have been selected as the first Adidas Originals store in Lucknow’s preferred retail location. We concur with their idea of a distinctive and captivating retail setting that would enthral clients and develop into an all-encompassing brand experience. According to a news statement from Sameer Verma, general manager of Lulu Mall in Lucknow, “Adidas has always been in the forefront of innovation as a brand, and this store will undoubtedly become a favourite shopping destination for the people of Lucknow.”

Adidas Originals is a lifestyle company established in 2001 that draws inspiration from the sporting tradition of Adidas, one of the top sports brands in the world and a leading producer of athletic clothing and footwear. With the Trefoil emblem, which was originally used in 1972, Adidas Originals continues to be the market leader in sportswear for the street.

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