Lifestyle & Travel

India’s Bonga Bonga Liqueur Wins Big at Global Awards

Published: April 17, 2025
Author: Fashion Value Chain

IndoBevs’ experimental Bonga Bonga Mystery Liqueur has clinched the Silver at the World Drinks Awards 2025, becoming the only Indian liqueur to be honoured in the World Liqueur category. This international accolade recognizes excellence in taste, style, and creativity.

Bonga Bonga stands out with its blend of over 40 botanicals—fusing European ingredients like elderberry, basil, and angelica with Indian classics like cinnamon, ginger, coriander, and thyme. The result? A vibrant, herbal, and spicy liqueur with floral and fruity undertones—meant to be savoured as an ice-cold shot at -10°C.

Geetika Mahandru, President of IndoBevs, called the win a validation of the brand’s innovation-first mindset. “Bonga Bonga is more than a liqueur—it’s an experience. We’ve created something the world hasn’t seen before,” she said.

CMO Anupam Gurani added, “This isn’t just a drink—it’s a movement. Our bold branding and the #IYKYK spirit are creating a cult following among curious, adventure-seeking consumers.”

With this recognition, IndoBevs cements its place as a trailblazer in India’s premium beverage market, taking Indian innovation to a global platform.

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