Hyderabad, 5th August 2024: The enormous potential of the human spirit is exemplified by the path of athlete Jyothi Yarraji. This 24-year-old from Visakhapatnam, Andhra Pradesh, rose from modest beginnings to become a star at the biggest sports extravaganza in the globe. To date, she is India’s best hurdler. Jyothi, who is 23 years old, broke the 13-second barrier and set a national record in the 100-meter hurdles with a time of just 12.78 seconds.
Jyothi, who is credited with putting India on the map, faced many difficulties and setbacks in her early years of travel. She has, however, conquered every one of them with steadfast resolve, opening the door for her to succeed athletically. Because of her tenacity and intelligence, Parachute Advanced Jasmine Hair Oil is thrilled to be supporting Jyothi in the lead-up to her relay in the current competition.
Yarraji is a bright light in every aspect of her life, and Parachute Advansied Jasmine to be a brand ambassador by using her in their #ShineBejhijak campaign. This collaboration honors Jyothi’s path beyond her sporting accomplishments, showcasing her duties as a devoted daughter, a dependable friend, and an enthusiastic painter—putting her all into each role she takes on.
Speaking about the collaboration, Marico Ltd. Chief Marketing Officer Somasree Bose Awasthi stated: “Parachute Advansed Jasmine aims to highlight the motivational tale of Jyothi, who will represent India on the world’s largest athletic arena. We honor her achievements on the 100-meter track as well as the other personas and roles she has played throughout her life. She looks amazing in every avatar. She is now prepared to #ShineBejhijhak on the grandest platform.
Yarraji is renowned for experimenting with various hairstyles to highlight the significance of her looks in her self-assurance.Indian ladies often discuss hair and attractiveness in the same sentence. They feel more confident when their hair is well-groomed. Parachute Advanced Jasmine’s #ShineBejhijhak is based on such idea. Having gorgeous, glossy hair makes you feel lovely and boosts your self-esteem (bina kisi jhijak ke). We aimed to document her narrative as well as the narrative that precedes the development of a top-tier athlete. This was only possible because she chose to shine and be confident in the face of every obstacle, Awasthi continued.
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About Marico Limited
Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer products companies, in the global beauty and wellness space. In FY 2023-24, Marico recorded a turnover of about USD 1.2 billion through its products sold in India and chosen markets in Asia and Africa.
Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Mealmaker, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Just Herbs, True Elements, Beardo and Plix. The international consumer products portfolio contributes to about 23% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus.
