By the end of 2025, retail behemoth Apparel Group intends to open 200 additional locations for its apparel and lifestyle brand R&B throughout the Gulf Cooperation Countries and India. With this change, the company’s existing R&B shop count of slightly over 135 locations would more than double.
According to a news release, Apparel Group CEO of R&B Fashion Arun Pagarani stated, “Our aggressive expansion strategy is meticulously crafted to transcend traditional retail boundaries, profoundly reshaping the fashion landscape.” Every new R&B store opens as a window into international fashion trends that are painstakingly tailored to suit regional tastes and offer a smooth combination of outstanding value, style, and quality. We are creating vibrant centers that honor the uniqueness and variety of our clients, not merely setting up shop. To position R&B Fashion as the top fashion destination in every area we enter, our expansion is a daring move.
Retail product categories carried by the new stores will include toys, cosmetic products, accessories, and clothing for men, women, and children. In addition to expanding into new areas, R&B intends to engage customers in its physical stores by transforming them into customer-focused environments that serve a range of clientele, as stated by the company.
More than 12 new R&B outlets were launched in India and the GCC during the most recent fiscal quarter. The company intends to concentrate on well-known metropolitan areas in Saudi Arabia, Bahrain, Qatar, India, and the United Arab Emirates for its next releases.
