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FASHION VALUE CHAIN

Co-founded by Rohit Jain and Mayank Goel in June 2022, SWOTT is a consumer smart-wearable
brand based out of Mumbai, India. With a focus on intelligent electronics like smartwatches,
earbuds, neckbands and headphones that keep up with the latest trends in tech and fashion, the
brand is playing at the intersection of lifestyle, fitness and simple tech. It is the brand’s endeavour
and aim to provide products of superior quality and affordability with easily usable features.The
brand has built its own manufacturing and R&D infrastructure in Mumbai with a focus on Atma-
Nirbhar Bharat. This makes the brand’s pricing competitive with products ranging between INR 799

  • INR 4990.

SWOTT is completely bootstrapped and is currently observing a 2X growth month on month. In the
first 3 months of running, SWOTT has sold over 50,000+ units of their all rounder smartwatch Armor
007 and the TWS earbuds AirLIT 004 through their website and Amazon. The brand has service
centres covering 11,000 pincodes all across the country. This gives SWOTT an edge over its
competitors in offering a smooth customer experience along with 60+ sports mode more than any
other smart watch in the market. Moreover, with inhouse manufacturing and R&D structure, they
are directly involved at each stage of production which makes the entire process more streamlined
and aligned with A1 quality.

In the first month of inception itself, the brand onboarded the famous Indian Cricketer
Ravindra Jadeja as the Brand Ambassador for its Smart Wearables segment. With quality
products at affordable prices and such strong partnerships, the brand targets to sell 50k units per
month by March 2023. This will also be supported by the brand’s plans of expanding into more
online channels and the offline market by the end of this year.
Both Rohit and Mayank believe in a great future of smart wearables and have a particular interest
in making such products affordable and of high quality for the majority of Indians and break the

notion of smart wearables being costly. Rohit Jain has been in the electronic industry for the last
20 years and has been part of the trading channel of many well known brands. He set up his own
production facility to manufacture audio products in 2009. He has seen the electronic industry
evolve closely and believes the future is about smart electronics. Mayank Goel has been in his
family business of mens fashion for the last 4 years. He is a fitness enthusiast and has joined the
bandwagon of using smart wearables for his own fitness journey.