Media OutReach Newswire, Singapore, April 24, 2024 The luxury personal care and scented soap pioneer, LUX, a global beauty brand under Unilever, is pleased to present its newest campaign, “Still There,” which was developed by VML Singapore. This ad highlights the timeless appeal and enduring power of its signature perfumes through a nostalgic trip through time.
In honor of a remarkable century-long tradition of infusing fine French fragrances into its products, LUX reaffirms its dedication to quality and highlights the enduring power of its distinctive scents, which have set a new standard in the personal care industry and continue to enchant users decades after their introduction.
The idea behind “Still There” is straightforward yet profound: it shows how the scents used in LUX soaps not only endure but also maintain their unique and alluring qualities throughout time. LUX launched an ambitious endeavor to find and test ancient LUX soaps, some of which are as old as 1938, in order to bring this idea to life. Following over 75 days of procurement and over 500 hours of search time, the prestigious Givaudan Perfumery School examined these soaps.
The campaign sets itself apart through its innovative blend of historical reverence and modern scientific validation. Unlike other campaigns that may rely solely on contemporary appeal, LUX has tapped into its rich archives to prove a point about quality and consistency.
“We are thrilled to embark on this nostalgic journey with the ‘Still There’ campaign, which not only celebrates our rich heritage but also underscores our commitment to quality and innovation,” said Severine Vauleon, Global Vice President, LUX Bath and Body, Unilever “By exploring our archival soaps and demonstrating their enduring fragrance, we pay homage to a century of excellence and reaffirm our promise to deliver unparalleled sensory experiences to our consumers.
